It finally is Dentsu Aegis Network in China with new leadership structure
Dentsu Aegis Network has set up a new management structure for its business in China with the objective of integrating the two brands completely as it has...
Author: Copenhagen INK
Danone AQUA puts together Indonesia’s first ‘Instagram hunt’
As part of the activation for #AdaAQUA’s most recent communication, Danone AQUA Water has initiated Indonesia’s first Instagram photo hunt. Developed by VML Qais Indonesia,...
Working for a startup: Parents and tough love
It’s hard enough convincing people to work for startups because of the uncertainty, it’s double hard in this part of the world where parental say-so...
Digerati50: Ensuring world-class infrastructure
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Week in Review: Tale of three ‘exits’
Mark Chang exits JobStreet.com, James Khoo of SecQ.me exits but under different circumstances, while MOL Global’s Ganesh Bangah Kumar has to deal with the fallout...
As Mark Chang prepares for Act 2, so does JobStreet
Various factors contributed to Mark Chang selling off the Internet assets of JobStreet.com, and there will be no time for him to bask in the...
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
Chinese Smartphone Users Interact with Mobile Ads Three Times More on a Daily Basis Than Their American Counterparts NEW YORK – A new research study...
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
Comic: Elf-Serve
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Pavilia Hill, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill, a New World Development (NWD), project was looking for...
Pavilia Hill, NWD, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill project was looking for something distinct to make...
Data pick of the day: Mobile networking surges past 40%
Global Web Index released numbers showing digital devices that people are using to access social networking platforms. Globally, PCs and laptops might still be the...
Trending in India: The Great Indian ‘Chamcha’
As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
Margins are misleading indicators, says Axiata CEO
A better way to measure telcos is ROCE or ROIC Via DNA
Carama out to build trust between car owners and mechanics
A billion-dollar company has taken it upon itself to improve the levels of trust between consumers and their friendly neighbourhood workshops. And it has taken...
