Thean Eu: My Fave 5 of 2014
Wrapping up our Fave 5 series, DNA editor Goh Thean Eu discusses the background of his five favourite stories he wrote in 2014, and why...
Author: Copenhagen INK
Astro launches home shopping JV, takes the plunge into e-commerce
Astro has announced a joint venture with South Korean multimedia retailer GS Home Shopping which has launched Go Shop, a new 24-hour shopping service available...
What Role Should Agencies Play In Data Management?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AOL’s Strengthens Programmatic Focus; Google Now Gets More Personal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can...
Marketing in a multi-device world: Of omnichannel, design & attribution…
We live in a hyper-connected world. Consumers have access to a range of devices and switch seamlessly between screens for their digital needs. It is...
#sowhoknew: Attack of the Sequels. Rebooted. Part 2
Hollywood appears to have reached an apex when it comes to sequelitis and franchise reboots in 2015. ‘Star Wars Episode VII – The Force Awakens’,...
Week in Review: Let’s benefit from Singapore’s strengths
Singapore has long established itself as a leading destination for science and technology conferences. Others from South-East Asia should participate and benefit from them instead...
The Digiday Super Bowl 2015 live blog: Everything but the game
Welcome to Digiday’s weekend-long (and a bit on Monday) coverage of the 2015 Super Bowl, set to be played Sunday evening in Phoenix, Arizona. You’ve...
Verizon Has Given The Zombie Cookie A Kill Switch
Verizon’s zombie cookie is now killable. In a development initially reported by The New York Times, the telco will allow its users to opt out from what the privacy...
ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Virool’s CEO On Why Facebook Video Is Starting To Dominate
Face it: It’s unlikely your video campaign will go viral. Unlike Dollar Shave Club’s Michael Dubin, not everyone is a standup comedian. This is why...
Monetization and Programmatic Among Top Priorities for Developers and Publishers in 2015
Millennial Media Reports on Developer and Publisher Goals in ‘State of the Apps’ Report BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, is...
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course,...
Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total
Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently...
Malaysia’s cyberlaws review to be tabled in Parliament before year-end
The review of the Malaysian Communications and Multimedia Commissions Act 1998 (MCMCA 1998) and the Communications and Mulitmedia Act 1998 (CMA 1998) is expected to...
Big data: Malaysia takes ‘small but significant’ first step
MDeC has launched the National Big Data Analytics (BDA) Innovation Network, a move it describes as a “small, but a very significant first step” towards...
