Why Sony is not winning the smartphone war
Sony’s latest corporate strategy update is the biggest indication yet that the company is looking to find an exit for its loss-making smartphone arm, Sony...
Author: Copenhagen INK
The challenges of ads on YouTube Kids
YouTube is coming for your children. On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children...
Smart AdServer Goes Independent Via Private Equity Firm
Paris-based direct and programmatic ad platform Smart AdServer will break away from its parent company, the Internet portal AuFeminin, through a buyout by private equity...
Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales
Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related...
Too Cold to Go Outside? A Startup Will Deliver Vogue to Your Door in Minutes
Too cold or lazy to visit a newsstand to buy Vogue’s March issue? Well, lucky for you, cold, lazy person, a startup called Postmates will...
Yahoo’s Ad Chief Oversees Transition From Publisher To Platform
Yahoo hopes to entice the mobile dev community with a suite of tools around app monetization, ad buying and search served through the Flurry SDK. The...
Smart AdServer Plans to Become Independent to Gain New Momentum
PARIS – Smart AdServer, direct and programmatic advertising platform, plans to partner with Cathay Capital Private Equity. The investment fund, active across the United States,...
Apple Reportedly Delays February 24th Media Event
In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and...
E-commerce will be ‘do or die’ for brick-and-mortar retailers: Criteo
Criteo has revealed its 2015 E-commerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course...
Uniten and Cyient to do joint research on smart grid technologies
Uniten, a wholly-owned subsidiary of TNB, and Cyient Ltd, which provides network operations solutions, have signed an MoU for joint research on smart grid technologies....
Digital Ad Attribution: Treat It Like A Billboard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Viewability Is Good, But Engagement Is The Better Metric
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and...
Comic: Verifying Viewability
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
MINI Australia sets foot on Chinese social media with Sina Weido
In an Australian first, MINI Australia has established an official brand presence on Chinese social media site Sina Weibo, which is aimed at reaching digital...
Twitteratis celebrate Valentine’s Day with music composer Anu Malik
For Valentine’s Day the team of film – ‘Dum Laga Ke Haisha’ held a ‘Dum daar’ Valentine activity on Twitter. Users got to celebrate their...
The Rise of the B2B Ad Network? – LinkedIn Unveils New Targeting Opportunities
B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the unveiling of its prospecting tool...
