Axiata sees consolidation opportunities, eyeing M&As
Mergers and acquisitions (M&As) may be on the cards for mobile telecommunications group Axiata Group Bhd this year, as some of the Asian markets are...
Author: Copenhagen INK
Acronis rolls out backup cloud service in Malaysia
Acronis continued its ‘cloud-first’ transition with the announcement of version 3 of its Backup as a Service solution, and also the ‘full-blown’ availability of the...
Facebook’s Most-Shared Publisher to Start Paying Its Quiz Makers
Even if you’ve never heard of PlayBuzz, you’ve probably come across its end product. Its platform is behind such Facebook quizzes as “Which Disney Mom...
The Battle for Cross-Device IDs Heats Up
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and retargeting, among others. Solutions are...
Brand-Based Ad Networks: Better For A Mobile Publisher’s Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
We Need To Fix The Ad Tech Talent Drought
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Acxiom Rebrands AOS; Forsquare Still Growing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acxiom Reshuffles AOS Acxiom is ditching its Audience Operating System title and rolling the...
And the Oscar goes to Lego & Dove: Amobee Brand Intelligence
Amongst the many conversations surrounding the 2015 Academy Awards, one observation is the decline in viewership or a lack in repetition of clutter breaking moments...
China, India lead global mobile online shopping: Survey
While Asia Pacific markets are leading various global statistics, online shopping continues to be a game changer for many companies in the region. A survey by Dyn...
Lattice Engines Taps Madison Logic Data to Drive Predictive Applications With Powerful B2B Intent Data
Partnership Provides Lattice Customers With Insights to Predict the Buyer’s Journey and Improve Account-Based Marketing NEW YORK, NY – Madison Logic Data, the largest B2B...
MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to...
Yasmin Mahmood – driver, not the driven
Karamjit Singh shares his thoughts on Yasmin Mahmood being the driver at Malaysia’s Multimedia Development Corporation (MDeC) as its chief executive officer. Via DNA
Giving MOAR! to the underemployed
Singapore-based platform MOAR! wants to create a win-win situation by paying people to complete tasks and offering companies a much cheaper way to get the...
The new power equations of the mobile ad business
After several years of slow to medium growth, 2014 was finally the year in which mobile advertising came to the fore. What was also significant...
As the ‘shoppable’ ad space battle heats up
Product ads have become another indicator that signal the heating up of the ‘shoppable’ ad space. Early results indicate that consumers are embracing this particular...
STEM jobs on the rise, SEA to drive growth: Freelancer.com
Freelancer.com expects STEM-related projects to grow this year, and also tells Goh Thean Eu what employers should do to keep talented millennials – which make...
