In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Jill Siegel, Director of Research, Xandr With more content available than ever before, consumers are inundated with choices for how they spend their free time....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/12/2018
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing...
It started out with a desire to plug a gap in online payments, but Arcadier has since evolved to become a creator of marketplaces that...
Have you noticed recently how a whole load of new bullsh!t expressions have started infiltrating the office? It’s not sufficient that we pepper our daily...
Newell Brands, a consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review of some of...
Mindshare, the global media agency network, has made two major leadership appointments to its leadership structure in Asia Pacific. The first is the elevation of...
New commerce products will provide Sovrn publishers more tools to generate revenue from the content they create and consumers they reach BOULDER, CO & SAN...
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Artificial intelligence has been ridiculed...
2019 will be a year where businesses won’t doubt the need of analytics in the decision-making process. Via DNA
Old is clearly gold as space aliens try to take over the Earth… again. Via DNA
A mere buzzword five years ago, programmatic has grown to become a significant force in today’s advertising ecosystem. Programmatic spending has reached $25 billion in...
OpenX has laid off 100 staffers, a process that started weeks ago and included a massive round on Tuesday. It will also sunset its ad...
The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/12/2018
The National Football League has doubled down on its Snapchat strategy this season, in turn doubling the audience for highlights of its Sunday games as...
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