The Programmatic Pathway: Looking to the Past to Predict the Future
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first...
Author: Copenhagen INK
OTAs vs. hoteliers in India: Working with the frienemy
Travel and hospitality industry can be attributed as one of the fastest growing businesses in the Indian economic ecosystem. With advancements in technology and digital...
Decoding digital tech in Indian hospitality
Digital has emerged as an integral part of all businesses in India and in the hospitality industry, digital does not constitute the core activities of...
Smallest firms hit hardest by late paying clients: ACCA
Businesses with fewer than 50 employees are typically twice as likely as large corporates to report problems with late payment, according to a new report...
TM and Nusajaya Tech Park in wide-ranging pact
Telekom Malaysia Bhd (TM) and Nusajaya Tech Park Sdn Bhd (NTPSB) have inked three separate agreements towards developing a flagship tech park in Iskandar Malaysia,...
Week in Review: Asean startups, Malaysian companies want you
DNA founder Karamjit Singh is excited about the clear trend of Malaysian corporates partnering with accelerators across Asean to create value for startups and themselves....
Mobile banking apps more vulnerable than you think: Researcher
We feed mobile apps with passwords, private information, and access to our money. Do those applications protect our private life? Do contain vulnerabilities that could...
Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
Maxifier and Moat Partner on Attention Metrics and Viewability
Integration Facilitates and Supports the Increasing Need for Attention Metrics NEW YORK, NY – Maxifier, the leader in total performance optimization, has extended its partnership...
Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
Ad Retargeter AdRoll’s Got Mobile On The Brain
Retargeting and mobile. They’re not exactly peanut butter and jelly just yet, but AdRoll has plans. For the last 18 months, AdRoll, which began in 2008...
Will Mobile Marketers Experiment with Live Video on Twitter?
If there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize...
How Casper is upending an industry, one mattress at a time
Subscribe: iTunes | RSS | The mattress industry generates $13.5 billion in sales annually but one start-up thinks it’s in dire need of innovation. Two-year-old...
Another UK-Based Publisher Coalition Emerges
Soon, UK buyers will have two premium publisher coalitions to choose from. On the heels of the announcement of Pangaea, the UK trade association AOP...
ExchangeWire European Weekly Roundup
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends...
ITC Hotels bags ‘Marketer of the Year’ award at IDHA 2015
ITC Hotels has walked away with top honours at the Indian Digital Hospitality Awards 2015, in its debut year. In addition to the coveted ‘Marketer...
