Opportunities and challenges that await Digi’s new CEO
Malaysian-born veteran Albern Murty ascends to become Digi.Com’s CEO today. Edwin Yapp recounts his accesion through the ranks in Digi and examines the challenges that...
Author: Copenhagen INK
Microsoft debuts smaller, more affordable Surface 3
Microsoft unveils the Surface 3, a smaller and more affordable, but less powerful version of the Surface Pro 3. Via DNA
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
VO5 introduces wearable tech for hair care
VO5, a UK-origin hair styling brand will launch a world first in wearable technology, a hair clip that monitors hair and provides real-time feedback on...
Rubicon Project to Acquire Chango – Will Bring Access to an Additional $35 Billion of Intent Marketing Spend to Premium Advertising Marketplace; Accelerate Buyer Cloud Initiatives
Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting, CPC,...
Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital Market
There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites. That market, which will...
How French Publishers Are Winning Together
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris,...
Cross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Publisher Competition; L’Oréal Ready For Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced...
Babydash aims to dominate Malaysian market
A pain point they were experiencing led Lavinie Thiruchelvam and Tay Shan Li to launch e-commerce site babydash.com.my in 2011. Karamjit Singh has the story....
Arrests of journalists: Najib goes one better than Dr M
The arrest of three TMI editors sets a mark: Malaysia now has one of the most repressive regimes in South-East Asia, writes A. Asohan. Via...
Demand for B2B audience data rises by 94% in APAC: Eyeota
Eyeota, a player in local audience data, observed a sharp rise of 94 per cent in B2B audience data being purchased in Asia-Pacific during Q4...
Data, Audience, Automation: Party is on
With a recent survey from MediaQuark showing 75 per cent of APAC advertisers plan to increase spend on data driven marketing in 2015, this promises...
Greek And Romanian Publisher Team-Up Project Agora Shows Early Promise
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of...
Card-linked marketing, explained
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
Tumblr’s First CMO Stephanie Dolgins Will Also Oversee Its Media Deals
Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it...
