The Privacy & Security Nightmare That Is Mobile
In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that mobile is such a cybersecurity...
Author: Copenhagen INK
Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans Up
In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw in the open marketplace. Agencies...
Despite limitations, publishers plot more augmented reality for 2019
Ray Soto, the director of emerging technology at USA Today, has big plans when it comes to augmented reality. Last year, Soto, along with three...
Boost partners Watsons, offers 8x reward points
Homegrown e-wallet’s strategy involves partnering with strong brands by offering more convenience and a richer customer experience. Via DNA
Telco Deep Dive 2018: OTT a tough market for Malaysian players to crack
When it comes to a choice between a subscription and advertisement model, audiences are more likely to choose the latter. Via DNA
First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of...
Closing The Gap Between Marketers And Technology
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Hulu Rolls Out Attribution Product; March Of The Paywalls
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measure Thyself Many TV companies have developed their own measurement solutions – some to...
CES Briefing: Reddit uses meetings with agencies and brands to make a run at the duopoly
From 10 a.m. until 6 p.m. on Tuesday, Reddit executives, including CEO Steve Huffman, held eight hourlong meetings with five of the six major agency...
Carat creates Global Chief Intelligence Officer role
Fabrice Otaño has been appointed Global Chief Intelligence Officer at Carat, a new role created by Global President, Christine Removille, who joined from Accenture Interactive...
Cycle & Carriage celebrates 120th anniversary with new brand promise
Cycle & Carriage or 合发, a regional automotive group in Southeast Asia with 10 brands operating in Singapore, Malaysia and Myanmar is launching a new...
JWT Indonesia partners GETCRAFT for faster content creation
J. Walter Thompson Indonesia (JWT), has partnered with GetCraft, a creative service marketplace, under one of its units, Chameleon. The complementary partnership between Chameleon and...
Coalition for Better Ads to expand Better Ads Standards worldwide
The Coalition for Better Ads will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the...
Amazon launches new IMDb that has free movies, shows
Amazon on Thursday launched a new video streaming service on its Hollywood website IMDb which allows viewers to watch free movies and TV shows supported...
How WPP’s Newly Merged Agencies Are Approaching CES
Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and distill them into business ideas...
It’s Time for Digital to Take the Driving Seat
When it comes down to it, some things are done a certain way because it just makes sense – whether that’s because it’s simpler, or...
