Why corporate VCs hate startup ‘zombies’
The corporate venture capital scene is growing and here to stay, but if there’s one thing such VCs hate it is those startups that crawl...
Author: Copenhagen INK
5 Uncomfortable Questions Asked at McDonald’s Comp…
5 Uncomfortable Questions Asked at McDonald’s Company Shareholders’ Meeting buff.ly/1LGIBST
Here Comes the Telco Ad Stack War
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion...
Penny The Pirate – Case study on Cream http://t.co…
Penny The Pirate – Case study on Cream buff.ly/1RmgBHS
Instagram ‘highlights’ emails hitting your inbox s…
Instagram ‘highlights’ emails hitting your inbox soon buff.ly/1Hv4mSh
Twitter’s hot Periscope arrives on Android http://…
Twitter’s hot Periscope arrives on Android buff.ly//…
Not All Bots Are Trying to Rip Off Digital Adverti…
Not All Bots Are Trying to Rip Off Digital Advertisers buff.ly/1PLBY8d
#mavericksindigital: Asian digital music scene on the rise
Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire...
Apple beats Google to ‘Most Valuable Brand’ title
Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown...
EBay Preps For Mobile Commerce Push With Launch Of Promoted Listings
EBay rolled out the beta version of Promoted Listings on Tuesday, a self-serve cost-per-sale ad product, to select eBay Stores merchants. Promoted Listings, which will...
Danish Publisher Sees Future In Bringing All Demand Together
Since Denmark’s third-largest media house, Jysk Fynske Medier, started bringing in programmatic demand, CPMs for non-direct sold inventory have risen more than 300%. Its portfolio...
Programmatic TV: A Monumental Upgrade For Advertisers
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management...
Social Media Marketing Changing The Way The Literary World Generates Sales
While every industry has ventured into social media marketing in one way or another, there are some industries where social media marketing has become a...
Lego: social media is nothing but tech that enhanc…
Lego: social media is nothing but tech that enhances social behaviour buff.ly/1Bmm9cq
Overcoming the Challenges of Attribution Model Progress
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketing Services, head of...
The 2 Euro T-Shirt – A Social Experiment http://t….
The 2 Euro T-Shirt – A Social Experiment buff.ly/1IQDy4L
