A clear brand idea: How Japanese brands can capture ASEAN
Consumers in ASEAN and India deeply admire all things Japanese, according to a survey by J. Walter Thompson Asia Pacific. This means that the Japanese...
Author: Copenhagen INK
mInteraction beefs up creative team
mInteraction, the digital arm of GroupM Thailand, has appointed Anjawin Shinkhem as Creative Director. In his new role, Mr Shinkhem will lead a newly created team...
OpenX Rises to #1 in Pixalate Global Seller Trust Index For Real Time Bidding
#1 In Inventory Quality for Fourth Consecutive Month LOS ANGELES & NEW YORK – OpenX, a global leader in web and mobile advertising technology, announced...
O’Kelley: ‘I Think We’re Starting to see the Whole Internet be Redefined’
Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first...
Telco Deep Dive: Celcom out to regain lost momentum
Continuing our Telco Deep Dive, Goh Thean Eu speaks to Celcom CEO Shazalli Ramly on his plans for 2015, after the first quarter saw the...
From brace wax to US$500K funding … in one month
It has taken Be Malas, the SMS-based request service, just one month to raise US$500,000 from Singapore-based Japanese fund KK Fund. It has now launched...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
VIDEO: The FTC’s Mary Engle Addresses Publisher Accountability For Native Ad Disclosure
Earlier this week, Mary Engle, the Federal Trade Commission’s associate director of advertising practices, suggested to attendees at AdExchanger’s Clean Ads I/O conference that publishers could be held...
Just what is ad mediation anyway?
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
Apple CEO Tim Cook Admonishes Silicon Valley Data Gluttons
Apple has touted its dedication to safeguarding consumer data for years, making its privacy message a key component of its brand proposition. The tech giant’s...
In Buying Visible World, Comcast Exerts More Influence On The Demand Side
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress...
Komoona’s Yield Optimization ‘RTB Router’ Helps Publishers to Better Monetize their Content in a Programmatic Buying Environment
Integrated with all major Supply-Side Platforms and Exchanges, Komoona’s fully automated publisher-side technology applies machine learning to understand and react to the behavior and patterns...
Mediahub: The Completion Rate Is Still A Viable Video Performance Metric
Mediahub, the planning and buying arm of Mullen Lowe, has partnered with cross-device platform Tapad to help identify viewers cross-screen. In doing so, it hopes...
Clutch Survey: Are Small Businesses Missing the Boat on Social Media Marketing? (Plot Spoiler: YES)
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
ExchangeWire Research Quizzes Marketplace Quality Attitudes; ADTRADER Berlin 2015
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
