How Sharks Crunch Data: Daymond John Keeps Swimming
AdExchanger | As Daymond John approached the hotel valet, a kid – who recognized John as one of the sharks on the ABC series “Shark...
Author: Copenhagen INK
Political Ad Tech Is Growing Up, And Growing Claws
AdExchanger | In the insulated world of political tech, market forces are insignificant compared to the capricious political winds. Imagine, for instance, if Pepsi had...
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Catherine Williams, Chief Data Scientist at AppNexus, Discusses APB
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way”...
SC selects six platforms for equity crowdfunding in Malaysia
The Securities Commission Malaysia (SC) has announced the approval of six registered equity crowdfunding platforms, giving small businesses and entrepreneurs greater access to capital. Via...
Top 5 takeaways from Apple’s WWDC keynote
Considering that Apple now has Macintosh, iPhone, iPad and Apple Watch, bringing something fresh to the table around these key hardware platforms was the key...
Why brands need to focus on visual storytelling on FB
Across the globe, people are using mobile devices and adopting visual language to communicate. As a result, video consumption is sky-rocketing, particularly in high-growth regions....
Viewability: Publishers are taking the brunt, but the buck stops with brands
This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform This one’s for the American Literature majors. Name that classic: Puritan minister meets...
Leading B2B Marketing Solutions Company MultiView Backs ProgrammaticAdvertising.Org
Publication Dedicated to Arming Marketers With Programmatic Insight, Enabling Smarter, More Efficient Advertising Decisions DALLAS, TX – MultiView, the fearlessly creative provider of inspired marketing...
Open source video company Kaltura streaming into Asia
Fuelled by another round of funding, Kaltura is aiming at Asia where it believes its flexibility – in terms of both business model and technology...
Computex 2015: Brave front by PC market despite weak demand
Taiwan’s premier technology expo and the world’s second largest computer trade show Computex, which wrapped up last week, is proof that the PC (personal computer)...
Music at the Core of Apple’s WWDC 2015 Keynote
Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s...
Debunking the Myths Around Programmatic Video
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’...
Apple On Data Collection: ‘Why Would You Do That?’
Apple’s stance on data collection: “We honestly just don’t want to know,” said Craig Federighi, Apple’s SVP of software engineering, to roughly 5,000 app developers at...
Smart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Facebook Video Learning Curve; Targeting Connected Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Me Now? As Facebook ramps up its video ad efforts, marketers...
