LiveRamp’s Travis May On Retail’s Digital Revival In The Age Of Data
AdExchanger | Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May,...
Author: Copenhagen INK
Pointless Rebate Debate Rages On in Ad Land; Zeta in Mega $125 Million Martech Fund Raise
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
¿Se Habla Programmatic? A Publisher’s Guide to Learning Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon,...
Comic: All Tomorrow’s Retail
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
How bad was Google’s Mobilegeddon for marketers?
Google had changed its search algorithm on April 21, which gave mobile-optimised sites preference in ranking for organic searches. The move called ‘Mobilegeddon’ had left...
Will other ecommerce players make the bold app-only move?
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
Week in Review: The impact vs cost question
How much focus should be on the cost of public sector development programmes versus the expected impact from such programmes? The 500 Startups Distro Dojo...
What Malaysia bought from spyware maker Hacking Team
The Hacking Team leaked emails should concern every Malaysian citizen: They show not only possibly illegal actions by certain of our government agencies, but also...
Brands and publishers on collaboration’s biggest roadblocks
Collaboration is the new competition, at least if you listen to any number of speakers on the marketing industry conference circuit. But it’s easier said...
Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies
Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for...
Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It
It looks like Google has figured out how to eliminate what we hate: spam email. The company recently said that less than 0.1 percent of...
Online video surges in APAC but fails to engage au…
Online video surges in APAC but fails to engage audiences: Unruly buff.ly/1f61pk9
Google is giving Emmy voters a very exclusive Chro…
Google is giving Emmy voters a very exclusive Chromecast buff.ly/1HPbSHI
Mobile Search Spend Increases 71 Percent From Last…
Mobile Search Spend Increases 71 Percent From Last Year [Study] buff.ly/1e1EWDT
Report: 63% Of Users Consider Twitter And Facebook…
Report: 63% Of Users Consider Twitter And Facebook A Source Of News buff.ly/1I4Bjcx
