Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile...
Author: Copenhagen INK
Long way to go for digital ad measurement in SG: IAB
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
Hershey Uses Tech To Get Consumers Down Grocery Aisle
“People are really unreliable when it comes to what they like or don’t like,” said Rana el Kaliouby, chief science and strategy officer for Affectiva...
Rubicon Project Launches Washington, D.C. Office; Announces Key Roles Supporting Political Campaign and Advocacy Advertising
Global Technology Company Poised for Growth in Watershed 2016 Election Cycle LOS ANGELES & WASHINGTON – Rubicon Project (NYSE: RUBI), a global technology company leading...
At VidCon, YouTube Stars and Their Fans Look to Sn…
At VidCon, YouTube Stars and Their Fans Look to Snapchat, Twitter buff.ly/1VODjeW
Instagram Mobile Ad Revenues to Reach $2.81 Billio…
Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 – eMarketer buff.ly/1IapoGR
New Google Search Feature – How to Know When a Res…
New Google Search Feature – How to Know When a Restaurant Has Seats – buff.ly/1Ia8nwp
Facebook profit falls 9 percent as costs soar htt…
Facebook profit falls 9 percent as costs soar buff.ly/1MyuJhl
smart forfour | Swearing Kids ad http://t.co/jO7mT…
smart forfour | Swearing Kids ad buff.ly/1fKh88I
YouTube’s New Mobile App Will Support Vertical Vid…
YouTube’s New Mobile App Will Support Vertical Video buff.ly/1ItnJjh
DreamWorks to launch first dedicated channel in Th…
DreamWorks to launch first dedicated channel in Thailand buff.ly/1Dc2PVs
L’Oréal Canada Finds Beauty in Programmatic Buying…
L’Oréal Canada Finds Beauty in Programmatic Buying – Think with Google buff.ly/1I9JDVc
Facebook is about to pass 1 billion daily active u…
Facebook is about to pass 1 billion daily active users buff.ly/1IsKIek
APAC audience data expenditure in Q1 decreases
The audience data expenditure in APAC decreased in Q1, in line with the seasonal slowdown in Q1 worldwide, according to an Eyeota report. The report...
Mobile drives FB’s revenue growth; video focus continues
Mobile advertising revenue for Facebook which reported financial results for the second quarter of 2015 was approximately 76 per cent of advertising revenue. This reflected...
