You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that...
Author: Copenhagen INK
New media partnerships and ad solutions for mobile…
New media partnerships and ad solutions for mobile app promotion buff.ly/1Mxw8E2
Brightcove Audience Makes Video the New Foundation of Modern Marketing
Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the...
Week in Review: Startups can learn much from FashionValet’s founder
The chutzpah of FashionValet’s founder when up against a stronger funded competitor such as Zalora has Karamjit Singh wondering what Founder Institute’s Adeo Ressi will...
Online recruitment startup Scoot to take on the big boys
Launched only in April, Scoot wants to become the No 1 online recruitment portal in terms of listings within five years, cofounder Daniel Joshuia tells...
Search Ads Go Live On Google Play, “Universal” Ads…
Search Ads Go Live On Google Play, “Universal” Ads That Run Across Google Properties To Soon Follow buff.ly/1JUPqOw
Yahoo reveals Livetext, its new silent video chat…
Yahoo reveals Livetext, its new silent video chat app buff.ly/1Ic3B1u
Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
81 entries in the race for Socialathon 2015
A total of 81 entries from 18 agencies and marketing clients across the various genres of social media marketing have secured a place in the...
5 Holiday Shopping Trends to Watch in 2015 http://…
5 Holiday Shopping Trends to Watch in 2015 buff.ly/1De6hPq
Cornetto Love Stories – Two Sides interactive YouT…
Cornetto Love Stories – Two Sides interactive YouTube video buff.ly/1IrRug2
Taking Content Beyond Its Awareness Roots
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman,...
Comic: Pooling The Device Data
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Crackle Makes A Deal With GroupM; P&G Continues Simplifying
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 100% Or Bust Sony’s multiplatform video network, Crackle, sealed an upfront deal...
Advertisers Shifted $1.5 Billion From TV to Digita…
Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report buff.ly/1ItwMMP
