#sowhoknew: Instagram – have you been Ad?
In the age of the macro-influencer, picture sharing sites such Instagram are flooded with images from celebrities giving us a secret glimpse into their luxury...
Author: Copenhagen INK
Merkle names Ted Bray as MD, Southeast Asia
Merkle, technology-enabled, performance marketing agency and part of Dentsu Aegis Network, has appointed Ted Bray as Managing Director of Merkle Southeast Asia, responsible for the...
Geometry Japan names new ECD
Geometry Japan has announced the appointment of Fumitaka Takano as Executive Creative Director. Fumitaka is tasked with scaling up the agency’s creative offering and delivering...
Amazon makes major leap in ad industry with $10 billion year
Amazon topped $10 billion in revenue for the advertising side of its business in 2018, as the e-commerce giant invested in its marketing products to...
A Fresh Take on Header Bidding Will Mark the Way Forward in 2019
Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make...
How APAC Retail Should Move Forward in 2019
What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to...
Analytics Intelligence Selects Tealium’s Universal Data Hub to Connect Data Silos and Harness the Benefits of Machine Learning
Analytics Intelligence partners with Tealium to provide frontline business users with a simple and effective way to standardise, enrich, distribute, and activate customer data in real time...
Reddit aims to lure more brands with new ad product
Reddit is expanding the types of ads it offers marketers, hoping its latest product, cost-for-click ads, will woo a different sort of advertiser onto its...
The New York Times Gets Cozy With Big Brands
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is...
The Right Way For Publishers To Be Transparent
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing...
Verizon’s Media Business Disappoints; Walled Gardens Weather The Privacy Storm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 –...
#2019Trends: In-app advertising and more transparency
I made a number of predictions at the start of 2018, and all of them featured in an industry marked by rapid change: agency holding...
Raymond reimagines tailoring in the new spot
Tailor your style – a campaign by Raymond, presents a narrative of the art of fine tailoring, reviving the rich legacy of aesthetic perfection. Raymond...
whiteGREY bags Hawaiian Airlines account
After a highly competitive pitch, Hawaiian Airlines has appointed whiteGREY as its selected agency partner of choice, to support its overall marketing strategy throughout Australia...
VMLY&R Melbourne bolsters creative team
The momentum at VMLY&R Melbourne continues, following the agency’s appointment of highly awarded Creative Director Robyn Bergmann. Ms Bergmann will partner with James Wills, who...
Sinclair is building a streaming video bundle by focusing on local
Sinclair Broadcasting Group is already one of the most prominent providers of local programming on traditional TV. Now, the company wants to extend into streaming...
