What’s Holding Back Programmatic In Latin America?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Author: Copenhagen INK
Salesforce Marketing Cloud Sees 29% Revenue Boost in Q2
Salesforce’s Marketing Cloud doubled the number of large deals it did, year-over-year, in the second quarter of fiscal 2016, the company said on its earnings...
Publishers Struggle to Derive Value from the Data Deluge as Digital Ad Budgets Grow
Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data...
Feeling the Pull to Push Messaging in a Social Media App? Localytics Tutorial Goes Beyond the Basics
It’s a must read, to be sure. And entertaining, too! Localytics has just published a sort of tutorial on push messaging in social media apps...
Google Ventures leads $100 million investment in 3…
Google Ventures leads $100 million investment in 3D printing startup Carbon3D – Fortune buff.ly/1Jmne6y
MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
http://t.co/31Gl0AWnIw will stop accepting Flash a…
buff.ly/1E9wwqN will stop accepting Flash ads on September 1 buff.ly/1E9wtvf
Google’s Plan to Win the Music-Streaming Marketing…
Google’s Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands buff.ly/1fuzSJb
Twitter Opens Up Its Mobile Ad Network, Introduces…
Twitter Opens Up Its Mobile Ad Network, Introduces Video buff.ly/1E9wqQ1
The Road to ATS London: How to Build Your Own Programmatic BuzzFeed or Vice
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are...
How Twitter more than doubled its advertising audience
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
Google is doubling down on biotech http://t.co/Kw6…
Google is doubling down on biotech buff.ly/1LmlQVt
Axiata needs Celcom and XL to perform, or will miss targets
Regional telecommunications group Axiata Group Bhd will need its two largest operating companies – Malaysia’s Celcom Axiata Bhd and Indonesia’s PT XL Axiata Tbk –...
Kashmi goes the social path for bill-splitting between friends
Settling bills between friends seems to be enough of a problem that many startups have tried to tackle the issue, and even the banks are...
Millennials: Key to capturing Myanmar’s market
After almost 50 years’ of military rule Myanmar has seen itself propelled into the glares of modern life as brands eagerly clamber into the new...
Chinese discover OTV content outside of OTV platforms: OMD study
People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for...
