Mobile DMP Apsalar Wants PC Linkages, Taps Tapad To Get Them
AdExchanger | Over the past year, a new breed of data-management platform (DMP) has shown up to provide audience management for app-install campaigns. Mobile DMPs,...
Author: Copenhagen INK
Marketers Should Worry About Math Education In The US
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Twitter Opens Mobile Ads to All Advertisers
Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of...
Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz
Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age...
Infectious Media Becomes World’s First to Use Interest Based Audience Targeting Feature to ‘Stop the Skip’
Partnership with Vidiro will allow Infectious Media to use real-time data to hyper-target users watching YouTube videos London – Infectious Media, the international programmatic agency,...
Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an...
Ad Budgets Increase Slightly, With Need For More C…
Ad Budgets Increase Slightly, With Need For More Content buff.ly/1F1lsXQ
Facebook Tests a Digital Assistant for Its Messagi…
Facebook Tests a Digital Assistant for Its Messaging App buff.ly/1Jn6BIW
Content Blocking In iOS 9: Where Some See Doom, Others See Opportunity
AdExchanger | Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to...
FaceBook Revenue Growth All Comes from Mobile Ads
Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to...
YouTube’s New Gaming Platform Already Looks Like a…
YouTube’s New Gaming Platform Already Looks Like a Big Hit With Advertisers buff.ly/1PWAm83
Week in Review: Bank CEO joins What’s Next conference lineup
DNA’s What’s Next: The Business Impact of Disruptive Technology conference adds Hong Leong Islamic Bank CEO Teh Maimunah to its speaker list, with Karamjit Singh...
US analytics firm Rhodes Edge acquires Singapore startup Folr
US-based data analytics and security firm Rhodes Edge Inc has acquired Singapore-based geolocation technology startup Folr for an undisclosed sum. Via DNA
Fyber Going Big in Mobile Ad Tech; IAB in Final Push to Transition Publishers From Flash to HTML5
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls...
GroupM Inks Year-Long BuzzFeed Deal for Data, Crea…
GroupM Inks Year-Long BuzzFeed Deal for Data, Creative and Preferential Rates buff.ly/1UgvuuV
Tencent Opens WeChat Moments to All Advertisers ht…
Tencent Opens WeChat Moments to All Advertisers buff.ly/1PWpRBM
