Let Flash go, embrace HTML 5: IAB Australia
As the marketing industry prepares to adjust to the switch off on Adobe’s Flash player, starting today with Adwords no longer supporting Flash ads on...
Author: Copenhagen INK
What online advertisers can expect from Google Pan…
What online advertisers can expect from Google Panda 4.2 buff.ly/1IyylIT
Purch RAMP Turns Programmatic Into A ‘Race From The Bottom’
AdExchanger | Some publishers believe programmatic creates a “race to the bottom” for its inventory. Purch, whose portfolio includes TopTenReviews and Tom’s Guide, is taking...
Philips start selling Smart TV’s inventory; DynAdmic launches social meda in pre-roll campaigns
This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV’s inventory trading in Brazil and DynAdmic rolls out their social...
50 years on, Moore’s Law still rules: Intel exec
It’s been 50 years since Gordon Moore formulated his law which postulated that processors will double every two years, and Intel – the company he...
MotionElements gets undisclosed pre-Series A round, led by KK Fund
MotionElements, a microstock marketplace for video makers, said it has raised an undisclosed amount in pre-Series A funding, led by KK Fund (Singapore) and joined...
Google’s shift from clicks to ‘micro-moments’ http…
Google’s shift from clicks to ‘micro-moments’ buff.ly/1LFkckQ
Google is testing promoted video ads in search res…
Google is testing promoted video ads in search results buff.ly/1VgfnAa
Hang W/ Has High Hopes For Live-Streamed Video
AdExchanger | Before the battle of the live-streaming apps Meerkat and Periscope, live-streaming video platform Hang w/ had close to 2 million downloads of its...
On ad pricing, Condé Nast bows to the reality of digital
Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and,...
DMP 1-2-3
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
A Micro-Moments Report Card: Are We Making the Gra…
A Micro-Moments Report Card: Are We Making the Grade? buff.ly/1LF4p5u
#mavericksindigital: How China’s Black Monday is impacting our industry
We’ve seen a massively volatile market the past two weeks with all major indexes making significant slides. Markets were already in the red last two...
Brand safety & programmatic: It’s time to stop buying blind
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Disney launches real-time weather ads for Inside Out
For the first time in Singapore, Disney, in partnership with m/six and Clear Channel, have executed a campaign where OOH creatives change in real-time based...
MediaCom acquires stake in Rapid Media Services
WPP’s MediaCom, part of its leading global media investment management arm GroupM, has acquired a minority stake in Rapid Media Services Pty Ltd, a media...
