APAC leads in growth as mobile web ad spend doubled in past year
The small screen is becoming bigger and bigger for marketers as spending on the mobile web increased by 100 per cent over the past year....
Author: Copenhagen INK
AOL to buy Millennial Media for $238 million
In a move to compete with Facebook and Google’s ad tech business, AOL has acquired end-to-end mobile platform Millennial Media for a total of USD 238 million....
Understanding 3Ws of the first-party data: What, why & where to use
Consumers are on the move, always seeking to find out what’s hot, and permanently online – in other words, they’re always-on, and it’s tough for...
Instagram’s new ad formats: What’s in it for brands?
Instagram now allows brands and individuals to post full landscape and portrait images and videos. The first thing that came to my mind when I...
A Google Head of Product Commercialization Answers…
A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators buff.ly/1UonZrs
Nesquik Films Kids Waking Up in a Gentle, Thoughtf…
Nesquik Films Kids Waking Up in a Gentle, Thoughtful Campaign From Argentina buff.ly/1UonWM7
Google’s Nest Upgrades Digital Thermostat http://t…
Google’s Nest Upgrades Digital Thermostat buff.ly/1VxWEzX
The AUG Agency acquired by investor Bernard Lim
The AUG Agency has been acquired by a Private Equity Investor and Venture Capitalist, Bernard Lim. Mr Lim has taken a 85 per cent stake...
Hotels Fight Back Against Sites Like Expedia and P…
Hotels Fight Back Against Sites Like Expedia and Priceline buff.ly/1KsT7RX
Sony’s new smartwatch packs all its tech in the wr…
Sony’s new smartwatch packs all its tech in the wristband buff.ly/1hVJWwL
Adform and adsquare Launch Programmatic Audience P…
Adform and adsquare Launch Programmatic Audience Partnership buff.ly/1KKIw39
Asia at the start of the API Economy curve: MuleSoft VP
Businesses looking to capture and engage customers need to rethink their approaches to digital and mobile, and will have to look into what is being...
We are not as fast as we need to be: VMware CEO
Cloud giant and virtualisation pioneer VMware Inc has been very active in the past year, but CEO Pat Gelsinger wants more, Goh Thean Eu reports...
Jibo, The World’s First Family Robot http://t.co/v…
Jibo, The World’s First Family Robot buff.ly/1FkxSKq
Facebook Says It’s Finally Ready to Start Cracking…
Facebook Says It’s Finally Ready to Start Cracking Down on Video Pirates buff.ly/1Ob7wjc
Instagram video ads called ‘highly efficient’ at 2 cents a view
Instagram recently opened for business to marketers, and it’s already rivaling parent Facebook, with some sources saying they’re paying as little as 2 cents a view for...
