The Era of Programmatic Creative
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured...
Author: Copenhagen INK
With new ad, Amazon suggests its drone delivery program is real
It does exist! Ever since Amazon announced its ambitious plan to deliver packages via drones two years ago, there’s been no shortage of criticism, skepticism and...
Goodbye Internet, Hello Smartphone? Two thirds of People Will Own Smartphone by 2018
We may be entering the smartphone era in a big, big way. A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key...
Adsmovil’s Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015
In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date...
The Move to Trading on Viewability
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science....
The Many Ways Of WeChat: How Messaging Is Eating T…
The Many Ways Of WeChat: How Messaging Is Eating The World buff.ly/1Hz2eQd
Li-Fi Internet: First Real-World Usage Boasts Spee…
Li-Fi Internet: First Real-World Usage Boasts Speed 100 Times Faster Than Wi-Fi buff.ly/1OpeO5O
The Match Game: Match Rates Are The New Click-Through Rates
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Programmatic Deal Breakdown Predicted; Mobile Carrier Offers Network-Level Ad Blocking
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Parting? Expect programmatic breakups in 2016, says VivaKi’s president of global...
Chaotic Moon Studios – Tech Tats – Smart tattoos!…
Chaotic Moon Studios – Tech Tats – Smart tattoos! buff.ly/1XCj5mU
Amplifi appoints Sam Pattison to regional role
Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as Regional Media Partnership Director, effective immediately. The appointment is a new role and...
Analytics and the real world: Making the connection, Part 1
Analytics creates new opportunities and new ways to look at the world, and really meaningful outcomes, says SAS Institute Australia’s chief analytics officer Evan Stubbs....
500 TukTuks increases fund size to US$12mil
500 TukTuks, the Thailand-focused micro-fund spun off by Silicon Valley’s 500 Startups earlier this year, said it will be increasing its fund size from US$10...
Week in Review: Digital is a crucial life skill
With life going digital, students especially must be equipped with coding skills and digital tools, writes Karamjit Singh. Via DNA
