How YouTubers Became Part Of Lenovo’s Ad Campaign…
How YouTubers Became Part Of Lenovo’s Ad Campaign buff.ly/1IDhR43
Author: Copenhagen INK
Vine Star Zach King Brings Coloring to Life in Thi…
Vine Star Zach King Brings Coloring to Life in This Cool Crayola Animation buff.ly/1O2qHdg
‘Millennials think news is free and ads are annoyi…
‘Millennials think news is free and ads are annoying, they need to understand that journalists need to get paid’ buff.ly/1QSTRSa
Google Cultural Institute Puts Us All Onstage http…
Google Cultural Institute Puts Us All Onstage buff.ly/1OtYWPu
Pros and Cons: How Snapchat, Twitter, Facebook and…
Pros and Cons: How Snapchat, Twitter, Facebook and Apple Are Battling for Breaking News buff.ly/1XwGkE0
Snapchat publishers to post deep links on Facebook…
Snapchat publishers to post deep links on Facebook, Twitter buff.ly/1QcUZ1o
Engage The Unforgiving User
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
A New Metric For Publishers; Google First Look Is In Beta
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pay Attention The Economist and Financial Times have both introduced metrics that...
Retailers are spending 200 percent more on skippab…
Retailers are spending 200 percent more on skippable YouTube ads this year buff.ly/1QcUVyM
Mark Zuckerberg and Wife Pledge 99% of Their Faceb…
Mark Zuckerberg and Wife Pledge 99% of Their Facebook Shares to Charity buff.ly/1Inb3fU
Organisations lack resilience to succeed, admit CEOs
A worrying gap in the capability of firms to maintain long-term growth seems to the key topline of a report by The Economist Intelligence Unit...
What Google’s ‘Web of Apps’ means for brands
Last week Google announced the launch of app streaming, taking a big step towards the creation of a ‘Web of Apps’. The logic behind Google’s...
The Unvirtuous Cycle: IAB Study Suggests Piracy, Malware And Bad Traffic Costs The Industry $8.2 Billion
AdExchanger | The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study...
Codewise Adds Another Dimension to Targeting and Analytics with Digital Element’s IP Geolocation Technology
Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform. London, UK : Digital Element, the leading...
Singapore food discovery startup Burpple lands US$6mil funding
Burpple, a digital guide to eating places in Singapore and Kuala Lumpur, said it will receive up to US$6 million in funding (approximately S$8.4 million)...
Disruption imminent: Making the connection, Part 2
Companies need to make data a part of their long-term strategy now to avoid pitfalls and disruptions in the future. Via DNA
