Passport Asia wants to get you into gyms across Asia
What happens when a management consultant and a competitive jujitsu fighter meet? A gym aggregator platform is born, writes Benjamin Cher. Via DNA
Author: Copenhagen INK
Physical game pays off for FashionValet
Having gone ‘physical’ in July, FashionValet finds that 10% of its online customers prefer to collect their items from its physical store. Via DNA
Copyranter: The 5 best ads you didn’t see this year
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
A look back at 15 acquisitions of 2015
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation....
Data pick of the day: Ad blocking is here to stay
This year’s biggest debate had been on ad blocking, despite the fact that GlobalWebIndex’s data shows that it is still just 28 per cent of...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
Fight Against Malvertising Drives Business, But Winning Is Tough
AdExchanger | Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the...
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
AdExchanger | When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious...
sovrn Joins Integral Ad Science Certified Viewability Partner Program
BOULDER, Colo. – sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media...
Will U.S. Retail Sales Hit $5 Trillion in 2016?
According to the latest industry data, retail sales in the US grew 3.3 percent in 2015 and eMarketer estimates that growth “will pick up slightly...
For Publishers, Pennies Don’t Build Empires
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president...
Windows Purging Adware Code; Beacons Beyond Adoption
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Peddle Your ‘Wares Microsoft will update its Windows PCs in 2016 to...
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
Put consumers at the heart of your digital plan: GroupM’s Samraat Kakkar
Samraat Kakkar, Head Digital, Group M – Team Airtel, in a conversation with Digital Market Asia, talks about how the industry must take digital as...
What made it to DMA’s Top 20 in 2015
Content is King – well, at least on the most read list of Digital Market Asia, it surely is. With the ad blocking debate raging...
FTC Issues Native Ad Enforcement Policy: Disclosure Must Precede The Click
AdExchanger | Advertisers, ad tech companies and publishers pay heed: The Federal Trade Commission (FTC) released an enforcement policy Tuesday that outlines which forms of native...
