GoPro CEO Says Someday Soon, Its YouTube Videos Co…
GoPro CEO Says Someday Soon, Its YouTube Videos Could Have VR Viewing Options buff.ly/1JEp7Ct
Author: Copenhagen INK
Seeing Viewability for What it Is
Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business...
HLB to pioneer cognitive banking with IBM Malaysia
HLB will be using IBM Watson’s cognitive computing capabilities to boost customer support for its 700,000 credit card customers, after it sealed a strategic partnership...
Sansan to use Series C funds to boost Singapore presence
Japanese cloud-based business card management services provider Sansan said it would use its US$16.9mil Series C funding to accelerate product innovation and international business growth,...
Dailymotion Exchange Partners With Adform To Expan…
Dailymotion Exchange Partners With Adform To Expand Cross-Platform Strategies buff.ly/1OJfinb
Selina Teng promoted to President, Ogilvy & Mather Group, Beijing
Ogilvy& Mather China announced the promotion of Selina Teng, currently Co-Managing Director of Ogilvy Public Relations Beijing to President, Ogilvy & Mather Group Beijing. Selina...
Goodbye, Moto(rola). Iconic brand name to be phase…
Goodbye, Moto(rola). Iconic brand name to be phased out buff.ly/1O8JFBN
Mindshare’s Karl Cluck appointed as the Chief Client Officer for Asia Pacific
Mindshare has appointed Karl Cluck as the Chief Client Officer for Mindshare Asia Pacific. He will retain leadership over Mindshare’s Japan, Korea and Taiwan cluster...
Ali Shabaz takes up the mantle of CCO Grey Group Southeast Asia
The Chief Creative Officer of Grey Group Singapore, Ali Shabaz has been promoted to Chief Creative Officer of Grey Group Southeast Asia. He will be...
Sansan the Business Card Management Platform raises $ 16.9 Million
Sansan, one of Japan’s cloud-based business card management services, today announced it has secured SGD 24.2 million (USD 16.9 million) in Series C funding to...
Header Bidding Killed Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Can Media Agencies Bring Order To The Chaos Of Influencer Marketing?
AdExchanger | Influencer marketing found its stride in 2015, and some expect this year will bring it a big step closer to becoming a mature...
CES: VR For Brands – Reality Or Still Virtual?
AdExchanger | Everyone at CES 2016 has seen it all before. Like last year and the year before, there are flatter televisions, displays bright enough to...
RIP Motorola: Lenovo is eliminating the iconic phone brand
Goodbye Moto(rola). Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year....
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
