Snapchat: The King of Millennial Micro-Moments htt…
Snapchat: The King of Millennial Micro-Moments buff.ly/1ncN35q
Author: Copenhagen INK
Snapchat is building an ad technology platform htt…
Snapchat is building an ad technology platform buff.ly/1VcxQws
FTC Commissioner Julie Brill: Ad Industry Must Shape Up, Or Face The Wrath Of Ad Blockers
AdExchanger | Ad blocking might be marketers’ current headache, but FTC Commissioner Julie Brill believes it’s up to the advertising industry to alleviate that pain....
It’s A Seller’s Market
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO...
Social ROI: The Need For Measuring Long-Term Investment
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook now displays live sports updates and stat…
Facebook now displays live sports updates and stats buff.ly/1nC7463
Facebook enters the sports arena with its own live hub
Getting into the games business, Facebook has now launched a new live feed for sports, or a ‘Sports Stadium’ as it calls it. The hub...
Kit Kat cheers hard-working Japanese students with hologram
In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university...
The Next 8 Years Of Ad-Tech Is About Direct To Advertiser Sales Technologies And Empowering Sales Teams With Better Software
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising...
A New Silicon Valley in India? Storm Ventures Launches $10M Fund For Startups
Here comes Startup India. It’s the latest from IUndian Prime Minister Narendra Modi, who just introduced a set of initiatives aimed at helping the country’s...
Why Cross-Device Programmatic Advertising Is Ready…
Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016 buff.ly/20fVtrn
Lenovo brings media buying in-house in AU, saves 3…
Lenovo brings media buying in-house in AU, saves 30% buff.ly/20fVnjD
Google Broadens Real-Time Ad Product in Time for S…
Google Broadens Real-Time Ad Product in Time for Super Bowl 50 buff.ly/1nolCq8
Nielsen Will Add Facebook to Its Social Ratings to…
Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV buff.ly/1S5Suik
Spotify Buys Cord Project And Soundwave To Expand…
Spotify Buys Cord Project And Soundwave To Expand Messaging And Social Features buff.ly/1S5Ssal
China’s Lenovo still world No 1 despite declining…
China’s Lenovo still world No 1 despite declining global market for personal computers buff.ly/20dY70G
