Author: Copenhagen INK
L’Oreal experiment finds direct videos most popula…
L’Oreal experiment finds direct videos most popular with young people buff.ly/1PiFrcw
“Julius Yego – Mr YouTube – Olympics 2012” https:/…
“Julius Yego – Mr YouTube – Olympics 2012” buff.ly/1Sij73L
Ecommerce sales grew by 40% during CNY in 2015
Chinese New Year has proved to be a busy time for ecommerce players as consumers browsed retail products more actively than before during this period....
Facebook extends Audience Network to mobile web
In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move...
Apsalar Tool Aims To Help Publishers Understand Why Users Uninstall Apps
AdExchanger | Why a user deletes an app is just as important as why that person decided to download in the first place. “Uninstalls are...
IAB Looks to Recruit Minorities, Women and Vets Into Digital Advertising With College Partnership
The Interactive Advertising Bureau Education Foundation and its iDiverse initiative said Monday that they are creating an entry-level training, certification and job placement pilot program...
‘Why I Hate The Ad-Block Profiteers’: IAB’s Randy Rothenberg Details Ad-Blocking Counterstrike
AdExchanger | A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg...
Boost Mobile Is Giving Subscribers $5 A Month For Engaging With Ads
AdExchanger | Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd,...
Sky invests $10m in programmatic ad tech specialis…
Sky invests $10m in programmatic ad tech specialist DataXu buff.ly/1WLSHYJ
MSC expands to East Malaysia, NXG first to get MSC status
After awarding the first East Malaysian company with MSC status, MDeC now aims to turn Sabah into the fourth SSO hub in Malaysia. Via DNA
Saving the CIO, Part 1: Aligning business needs, fighting bureaucracy
CIOs need to understand and help solve business needs, or risk becoming obsolete, writes Benjamin Cher. Via DNA
Google is giving away 25,000 Chromebooks to help r…
Google is giving away 25,000 Chromebooks to help refugees in Germany buff.ly/1OU1mDn
Google News Doesn’t Help Rank Your Site (But It Dr…
Google News Doesn’t Help Rank Your Site (But It Drives Traffic) buff.ly/1Ph8e17
How Data-Enhanced Storytelling Is Rapidly Reshapin…
How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising buff.ly/1Ph7LvU
