Author: Copenhagen INK

APAC / Asia / Digital marketing news Asia (APAC)

03/02/2016

Neo@Ogilvy Japan names David Rittenhouse as Representative Director

Ogilvy & Mather Japan (Ogilvy) has promoted David Rittenhouse to Representative Director of Neo@Ogilvy KK. Mr Rittenhouse is a founding member of Neo@Ogilvy in NY, joining as one...

APAC / Asia / Digital marketing news Asia (APAC)

03/02/2016

Internet governance: Asia is finally stepping up

Its heavier participation recently signals Asia Pacific’s change from a ‘price-taker’ to an actual participant in Internet governance, according to ICANN executives. Via DNA

APAC / Asia / Digital marketing news Asia (APAC)

03/02/2016

Growing the online grocery shopping culture in Malaysia

Online groceries haven’t really taken off in Malaysia, which means the market is ripe for the harvest, according to Freshcart Grocer. Via DNA

Digital marketing / Digital Marketing News / Interactive marketing / News

03/02/2016

Magazine Company Execs Talk About Taking On Tech, Disruption

The five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night all had specific (well, somewhat specific) ideas...

APAC / Asia / Digital marketing news Asia (APAC)

03/02/2016

Reuter Communications rebrands; appoints Managing Partner

Reuter Communications has appointed Nick Cakebread as the agency’s Managing Partner. The hire coincides with the agency rebranding from Reuter PR to Reuter Communications to reflect its...

APAC / Asia / Digital marketing news Asia (APAC)

03/02/2016

Appier hires new Chief Data Scientist

Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he...

Data Driven Advertising / DMP / DSP / RTB

03/02/2016

How Digital Video Is Developing In A Political World That Prefers TV

AdExchanger | Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for...

Data Driven Advertising / DMP / DSP / RTB

03/02/2016

Fansided Tackles Mobile Monetization With Next-Gen Deep Linking

AdExchanger | Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief...

Data Driven Advertising / DMP / DSP / RTB

02/02/2016

Snapchat CEO Welcomes Publishers, Shuns ‘Creepy’ Ads

AdExchanger | Magazine publishers need Snapchat, but Snapchat needs them, too. That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday...