Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch
On March 8th, 2016, our sister site mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will...
Author: Copenhagen INK
That Emoji Ad Network: The Global Scale of Emotional Targeting
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress....
Google AMP Use in Europe; Rubicon Project Financial Results
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns...
Knowledge for everyone & Google’s Project Shie…
Knowledge for everyone & Google’s Project Shield buff.ly/1Q3iiKt
Lenovo launches global wireless roaming service ht…
Lenovo launches global wireless roaming service buff.ly/1QfIJxO
Lenovo plans ‘more energetic’ marketing as it make…
Lenovo plans ‘more energetic’ marketing as it makes smartphone push buff.ly/1RpbpU9
FB launches immersive full screen mobile ads called Canvas
After the success of carousel ads and Slideshow, Facebook has now launched a more immersive ad format for advertisers called Canvas. This new mobile-only ad...
Motorola chief Rick Osterloh weighs in on life und…
Motorola chief Rick Osterloh weighs in on life under Lenovo buff.ly/1S2Ki3s
5 tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites....
Censorship in Malaysia: Expect the walls to close in further
Malaysians should be very concerned with the increased cases of Internet censorship by the Government in recent months, signalling worse days ahead for freedom of...
Reebonz and aSpecial Media in IDA-supported project
Data analytics startup aSpecial Media said it will be working with luxury goods online retailer Reebonz on a project to refine the way behaviour is...
Starcom: ‘Advertising Is An Art-And-Science Industry – And It Always Will Be’
AdExchanger | Devices and hardware will come and go. “Which is why the future is absolutely about mobility,” said Lisa Donohue, CEO of Publicis Groupe’s...
Motorola is launching a smart pet tracker and a Go…
Motorola is launching a smart pet tracker and a GoPro rival buff.ly/20Wky9b
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
How to Identify the Right KPIs for Online Video: L…
How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab buff.ly/1WKios1
Test with confidence using campaign drafts and exp…
Test with confidence using campaign drafts and experiments buff.ly/1LdavL9
