Mindshare launches new programmatic desk for Unilever in ASEAN
Mindshare, the global media agency network, that is part of WPP, has launched the programmatic buying unit, ULTRA for Unilever in ASEAN. Mindshare and Unilever...
Author: Copenhagen INK
Ben Grace joins Havas Media Australia as CTO
Havas Media has appointed Ben Grace in the newly created role of Chief Technology Officer. As CTO, Mr Grace will oversee product management and digital marketing strategy...
Seafolly picks Ogilvy Australia as creative partner
Australian swimwear brand Seafolly has appointed Ogilvy Australia as its creative and strategic partner, as it looks to evolve its market-leading position while celebrating Australian...
Singapore prepares cloud outage incident response guidelines
Singapore has unveiled a set of Cloud Outage Incident Response (COIR) guidelines to assist in business continuity management and disaster recovery plans. Via DNA
Selfie generation? Here’s what you really need to know
Many young people don’t realise that giving away too much information online can have serious consequences, says security firm ESET, which offers some guidelines. Via...
The FT’s head of video goes long and short: ‘either is where we’ll win’
The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50 second...
Week in Review: The words they use
This week sees Karamjit Singh’s attention grabbed by some creative marketing from a Tony Fernandes-owned telco, and the desire of an Indonesian e-commerce pioneer to...
Tune Talk’s 8G technology … wait, what?
Tune Talk CEO Jason Lo touts the ‘first in the world’ capability of its 8G MiFi service while shying away from clarifying the business model,...
TubeMogul To Issue Automatic Refunds For ‘Nonhuman’ Video Traffic
AdExchanger | Video platform TubeMogul sees itself as a bastion for brand advertisers and, beginning in April, it’s putting its money where its mouth is....
Fluent Partners with LiveRamp to Enable Real-Time Audience Creation and Targeting Across All Channels and Devices
Debuts Groundbreaking AudienceNow™ for LiveRamp Offering at RampUp 2016 Conference SAN FRANCISCO – Fluent, LLC, an IDI company (NYSE: IDI) and industry leader in people-based...
IBM’s Oscar Ads Star Ridley Scott, Carrie Fisher and Watson
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Academy Awards broadcast Sunday night....
Futuristic Smart Tech Aside, It’s The Handshake That Gets Deals Done At Mobile World Congress
AdExchanger | When Adam Warburton – head of mobile at British foreign currency exchange company Travelex – came to Barcelona for last year’s Mobile World...
Facebook’s Atlas Struggles To Serve Its Market
AdExchanger | Facebook’s Atlas ad server promises to deliver marketers a superior way to measure campaigns compared to DoubleClick, which commands the lion’s share of...
Mark Connon Named Global Chief Mobile Officer, AOL Platforms & Advertising
On Day One of Mobile World Congress, New Leadership Announced to Drive Global Mobile Strategy, Growth, and Innovation NEW YORK – AOL announced that Mark...
Creativity in programmatic "should not be an afterthought"
Emerging trends and challenges in programmatic advertising Ad blocking We frequently cover ad blocking on this blog, a subject that inevitably poses a problem in...
