‘Trying not to go to war’: Forbes and Adblock Plus spar over ad blocking
It didn’t quite come to blows, but there was plenty of conflict when Dish and Forbes took the stage with leading ad blocking software maker, Adblock Plus. They were...
Author: Copenhagen INK
The Coming Inventory Supply Crunch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Week in Review: Women in retreat, it looks like
A condescending email pitch from a startup for International Women’s Day only goes to show how far we are from closing the gender gap, writes...
Lazada Malaysia plays the logistics game, and more
Lazada Malaysia is experimenting with a same-day delivery service in the Klang Valley with its own fleet of riders, and that’s just the start. Via...
TubeMogul Shuffles Canadian Leadership, Hires Dana Toering As Managing Director
Former lead Grant le Riche promoted to newly created executive sales management position Toronto, ON – TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand...
OpenSlate Tackles TV Targeting Gaps On YouTube
AdExchanger | OpenSlate – which helps brands find engaged YouTube audiences – also wants to make it easier for buyers to understand the value of...
Why chasing after 100% viewability makes no sense for advertisers
If you’re a brand advertiser this make total sense, as viewability is a great proxy for quality inventory. However for a performance campaign, total viewability...
Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
Android N: Google reveals future of the OS https:/…
Android N: Google reveals future of the OS buff.ly/21lXS2w
Automated Guaranteed: The Industry Game Changer
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in...
A/B Testing Is An Ongoing Process For Deal-Finder App Retale
AdExchanger | Even minor tweaks to copy or layout can have a big impact on app engagement. “Little changes really do matter,” said Luca Criscuolo,...
The creepy, inescapable advertisements that could…
The creepy, inescapable advertisements that could define virtual reality buff.ly/1pcoN4w
Whiskas – Kitten Kollege on YouTube https://t.co/7…
Whiskas – Kitten Kollege on YouTube buff.ly/21lUk08
Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country...
Twitter Will Send Moments Readers to AMP Pages Any…
Twitter Will Send Moments Readers to AMP Pages Any Time It Can buff.ly/1RDao8v
Eyeglasses That Can Focus Themselves Are on the Wa…
Eyeglasses That Can Focus Themselves Are on the Way buff.ly/21lPGzl
