SunPower Lights Up Programmatic Video To Find (Qualified) Solar Panel Prospects
AdExchanger | The solar energy industry doesn’t spring to mind as an early adopter of programmatic video – and for good reason. A basic residential...
Author: Copenhagen INK
Brands Can Create Content Too: Ikea Home Tour Solves For “Design Paralysis”
AdExchanger | Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s...
How Google’s AI Auto-Magically Answers Your Emails…
How Google’s AI Auto-Magically Answers Your Emails buff.ly/1PfabXg
AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology,...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Meet the 30 Most Influential People on the Interne…
Meet the 30 Most Influential People on the Internet buff.ly/1RS7Bs8
Nine exciting digital marketing stats from the past week
This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more. Get those...
A day of reckoning for digital display advertising…
A day of reckoning for digital display advertising? buff.ly/1Z7er2E
Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for...
Generation Z: 10 Stats From SXSW You Need To Know…
Generation Z: 10 Stats From SXSW You Need To Know buff.ly/1RpPCss
Waze now tells you when to leave, thanks to its ne…
Waze now tells you when to leave, thanks to its new Planned Drives feature buff.ly/1McENya
Things are heating up between Facebook and Snapcha…
Things are heating up between Facebook and Snapchat buff.ly/1McAliX
Sky takes $45m stake in Netflix rival iflix https:…
Sky takes $45m stake in Netflix rival iflix buff.ly/1R2EJjj
Half of China’s Ad Spending Will Go Toward the Internet This Year, GroupM Says
A report from GroupM shows just how fast China’s advertisers are moving their budgets into the digital space. Five years ago, the internet accounted for...
JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
Shubhra Speaks: Is the neighbourhood travel agent a thing of the past?
I was planning a trip for the summer holidays when it occurred to me that technology has really reduced the distance between the traveller and...
