There Isn’t Much Left of Marissa Mayer’s Yahoo Gol…
There Isn’t Much Left of Marissa Mayer’s Yahoo Golden Parachute buff.ly/1PugsOV
Author: Copenhagen INK
The ‘last mile’ is important for ecommerce: Sephora’s Ronan Hurley
Retail ecommerce sales in Asia-Pacific were expected to hit USD 877.61 billion in 2015, up 35.7 per cent from 2014, according to an eMarketer report....
Australian media buyers to increase addressable media buys: Report
Adoption of people-based advertising in Australia is rising quickly as advertisers experience superior performance and return on ad spend from addressable media campaigns. This is...
Nielsen expands digital campaign measurement to 25 new countries by 2016
Nielsen plans to expand its digital advertising measurement solution, Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight...
Google Photos Now Builds Perfect Vacation Albums o…
Google Photos Now Builds Perfect Vacation Albums on Its Own buff.ly/1XOXs3T
Cookie-Based Modelling is a Thing of the Past: Q&A with Katie Field, UK MD, Viant
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing is fast becoming the targeting...
Facebook ditches support for BlackBerry https://t….
Facebook ditches support for BlackBerry buff.ly/1XOXp7Z
Facebook’s ‘ethnic affinity’ advertising sparks co…
Facebook’s ‘ethnic affinity’ advertising sparks concerns of racial profiling buff.ly/1Mn8igK
PC rivalry extends to servers: Lenovo aims to topp…
PC rivalry extends to servers: Lenovo aims to topple HPE, Dell buff.ly/1MDBsmt
IAB offers tactical advice for publishers tackling…
IAB offers tactical advice for publishers tackling viewability buff.ly/1RAosp7
Report: Google’s placing its own bet on mobile liv…
Report: Google’s placing its own bet on mobile livestreaming with YouTube Connect buff.ly/1pzrblZ
The New York Times, Washington Post, Time Inc and…
The New York Times, Washington Post, Time Inc and others begin testing micropayments buff.ly/1T6YEjI
VAST 4.0: Revenue, Transparency and UX For Publishers And Advertisers
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton,...
Revenue Will Fall For Yahoo; Snapchat Makes Key Hires
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and...
Square Merchants Can Now Buy Ads On Facebook – A Smart Move, But Challenges Remain
AdExchanger | Mom-and-pop shops can now buy and target their Facebook ads through Square as part of a deeper integration between the two partners. The...
