S4M Expands US Footprint; Appoints Frederic Joseph US CEO of S4M
Preparing for growth, company moves into larger offices at 36 Cooper Square NEW YORK – S4M (Success for Mobile), a fast-growing adtech company has appointed...
Author: Copenhagen INK
How The NFL Adds Mojo To Media With Database Marketing
AdExchanger | The National Football League (NFL) customer database is about as diverse as it gets. Segments span season ticket holders, a millennial parent who...
What can prevent ad fraud? We ask an ad tech CEO.
Tell us what your new appointment will be doing day-to-day. Our new appointment, the VP, Inventory Quality, will focus 100% of her time towards overseeing...
Snapchat Adds Brit & Co to Its Discover Publishers, for Holidays Only
Snapchat is expanding its cadre of Discover publishers to include Brit & Co, a media and e-commerce platform with a focus on DIY, but on...
Macy’s Talks Shop On Its Location Data Strategy
AdExchanger | Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital...
Lower Growth Outlook for Twitter? Ad Rev and User Numbers Trend Downward
Things are looking a bit bleaker than anticipated for Twitter. In fact, eMarketer recently decreased its estimates of the number of U.S. Twitter users ages...
RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes...
Week in Review: More money to power tech in SEA
Singapore makes clear the importance of technology and innovation in its Budget 2016, while SEA startups receive a US$15mil boost from the SuperSeed Fund. Via...
‘We’re dead serious about the cloud,’ says Google
It’s getting the edge customers to burnish its enterprise credentials, but Google will need to work harder to get more traditional organisations, Edwin Yapp reports...
How Millennials Consume TV Depends on Which Stage…
How Millennials Consume TV Depends on Which Stage of Life They’re In buff.ly/1Puh1bC
Sony announces plans to make PlayStation games for…
Sony announces plans to make PlayStation games for iOS and Android http://bhttp://buff.ly/1S9TPkU
Google Is Sharing Its Powerful AI With Everyone in…
Google Is Sharing Its Powerful AI With Everyone in Its Cloud buff.ly/1pKQIcP
Publishers See Rising Premium On Mobile Advertising
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Barrett, senior...
76 percent of advertisers are focusing on UX to combat ad blockers
The post 76 percent of advertisers are focusing on UX to combat ad blockers appeared first on Digiday. Via DigiDay
Microsoft’s AI millennial chatbot became a racist…
Microsoft’s AI millennial chatbot became a racist jerk after less than a day on Twitter buff.ly/1q4XFVV
Does WeChat Pay open Chinese tourists’ revenue for overseas brands?
WeChat, the popular messaging app developed by Tencent, has announced that its payment platform is now open to companies outside of China. This comes as...
