An eventful journey for Evenesis
From solving a personal pain point and building a product, to going for a listing, Yusno Yunos encourages entrepreneurs to just go for it, writes...
Author: Copenhagen INK
Starwood’s taking hotel reservations from Instagram
Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform...
Week in Review: The Chinese are coming
While most of the startup ecosystem hails the Alibaba deal for Lazada as being positive, Karamjit Singh presents two different views about its impact. Via...
PROG I/O: Advertisers Seek Guidance In Programmatic
AdExchanger | More than a quarter of programmatic decisions are made by agencies for their advertisers – up from 20% since September. The revelation was...
Ex-Mashable Exec Seth Rogin on Why He Believes in Newspapers’ Nucleus Marketing Solutions
Right now, Seth Rogin is Nucleus Marketing Solutions, the new “marketing solutions provider” formed by Gannett, Hearst, McClatchy and Tribune Publishing and announced Thursday. He’s...
PROG I/O: It’s Still Early Innings For Offline Attribution
AdExchanger | The irony of digital marketing is that it has to justify itself because it can justify itself. If Michelle Weiskittel, manager of digital...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
TrackMaven Infographic: How ‘Good’ Is Your Social Media Follower Growth?
Our friends at TrackMaven are out with a new report and corresponding infographic that all social media marketers should study very closely. “So your social...
Microsoft Xbox’s YouTube Launch Broadcast Helps Ha…
Microsoft Xbox’s YouTube Launch Broadcast Helps Halo 5: Guardians Break Sales Records buff.ly/1qXpG2h
33Across Integrates New Audiences Into Oracle Data Cloud
Programmatic Pioneer Brings Data, Intent Signals and Audience Insight to the Oracle Audience Data Marketplace NEW YORK – 33Across, a publisher monetization platform and programmatic...
ATS Paris: French Ad Tech is Thriving
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The...
CLICK HERE to support NexDock: The World’s Most Af…
CLICK HERE to support NexDock: The World’s Most Affordable Laptop buff.ly/1LMpVpO
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
How and why MediaMath is changing how it talks abo…
How and why MediaMath is changing how it talks about itself buff.ly/1qttR5h
Facebook will soon be able to automatically tag yo…
Facebook will soon be able to automatically tag your friends in videos buff.ly/1SF5h7U
UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The...
