How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Author: Copenhagen INK
STEM Students React to Generation Beyond Mars Expe…
STEM Students React to Generation Beyond Mars Experience Bus buff.ly/1rvv38O
Alibaba’s revenue rises 39% with increase in online shopping in China
Alibaba recorded a revenue of RMB 24,184 million (USD 3,751 million), in the fourth quarter with an increase of 39 per cent year-over-year. China retail marketplaces...
Publicis HK gets new CEO, Thierry Halbroth promoted to Managing Partner
Publicis Worldwide has appointed Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Mr Lee will...
Performics bags Zopper account
ZOPPER has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping...
Tesla Falls on Cash Concerns, Doubt About Manufact…
Tesla Falls on Cash Concerns, Doubt About Manufacturing Goals buff.ly/1T43dgb
Drawbridge Picks Up $25 Million In Fresh Funding, Sets Sights On Partnerships And Global Expansion
AdExchanger | The money keeps flowing to cross-device, and Drawbridge is the latest beneficiary, picking up $25 million in Series C on Thursday, led by...
Agencies Are Drowning Beneath The Weight Of Declining Fees, Outdated Working Models
AdExchanger | The ailing agency-client relationship is so bad that it resembles a married couple who “hasn’t had sex since 1972.” That’s the grim assessment...
Change Or Die? Essence’s Co-Founder On Why The Ad Industry Needs To Re-Evaluate Its Priorities
AdExchanger | Essence co-founder and chief product officer Andrew Shebbeare will discuss fraud, lack of transparency and misaligned incentives in the ad ecosystem at the...
DNA on BFM: A tale of three marketplaces
Today’s segment saw Karamjit Singh talking about his conversation with Ensogo CEO Krzysztof Marszalek, about Shopee introducing its own ‘university,’ and about SushiVid trying to...
GrabHitch launches in Malaysia, 6mths after Singapore debut
Ride-hailing startup Grab has launched GrabHitch in Malaysia, nearly six months after it introduced the carpooling service in Singapore. Via DNA
Why Omni-channel Marketing Can No Longer Be Avoided by Banks
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing...
Exclusive: Big data breaches found at major email…
Exclusive: Big data breaches found at major email services – expert | Reuters buff.ly/21zv4oJ
Content Marketing Spend on the Rise; Original Digital Video is the Way Forward
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Facebook opens Malaysia office; appoints JWT’s Nadia Tan as head
Facebook has officially opened its office in Kuala Lumpur, Malaysia. This strengthens Facebook’s investment in Malaysia and commitment to help connect people with the businesses and moments...
Google challenges Apple in India with credit card…
Google challenges Apple in India with credit card alternative buff.ly/1ro5qqi
