Ford of Canada used DDA to reduce their CPA https:…
Ford of Canada used DDA to reduce their CPA lnkd.in/eTbBWay
Author: Copenhagen INK
Mobile first doesn’t mean mobile only
It’s hard not to get excited about mobile, especially in Asia. After all, it is common knowledge that Asia is on the forefront of the...
LEE’s promotes urban denim culture with #RefreshTheCity
Reiterating that content trumps, and a thoughtful engaging campaign always yields results, Maxus has created a campaign for Lee to pave a path of change...
Croisette Syndrome: Madness galore at Cannes Lions
Retirez vos lacets s’il vous plaît! The guard gruffly tells me to remove my shoelaces. Moments later the cell door slams shut, followed by silence....
Data pick of the day: 60% stream music; only 10% pay
Recent months have seen big announcements from Spotify and Apple Music on the number of listeners who are engaging with their streaming platforms. It’s now...
Healthcare startup Konsula levels up, from e-directory to e-commerce
Barely a year after its launch as an online directory of medical and healthcare services, Jakarta-based startup Konsula has now entered the e-commerce battlefield with...
Shopee Malaysia sets aside US$250K to empower ‘mompreneurs’
C2C marketplace operator Shopee Mobile has set aside RM1 million to help mothers become entrepreneurs. Via DNA
Programmatic TV Spend Hits A Growth Spurt, But Remains A Small Fraction Of Total TV Share (For Now)
AdExchanger | Programmatic TV will grow but remain a fraction of overall TV spend through 2017, according to eMarketer’s first forecast on the nascent space,...
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain
AdExchanger | If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the...
Bounce Exchange Buys GoChime Social Marketing Tech And B2B Roster
AdExchanger | Bounce Exchange, a behavioral marketing provider, has acquired B2B social media marketing startup GoChime, Bounce announced on Tuesday. Terms of the deal were...
Adelphic Appoints Jacqueline Berg as General Manager of the Americas
Former Apple and Google veteran to drive sales and revenue development in region WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand side platform (DSP),...
Anki’s Cozmo robot is the real-life WALL-E we’ve b…
Anki’s Cozmo robot is the real-life WALL-E we’ve been waiting for buff.ly/290Ob7b
Are you suffering from Facebook Fatigue ? https://…
Are you suffering from Facebook Fatigue ? buff.ly/291j7IB
The Top 100 Digital Agencies in 2016: Key movers & shakers
In the meantime, here’s a run-down of the top 10, as well as some key takeaways from the report. Top 10 agencies (ranked by fee...
Digital Ad Execs: Four Ways Brexit Will Affect The…
Digital Ad Execs: Four Ways Brexit Will Affect The Industry buff.ly/28X0Oye
Google’s Brad Bender Takes Steps To ‘Democratize P…
Google’s Brad Bender Takes Steps To ‘Democratize Programmatic’ For Buyers buff.ly/28Yy60Q
