Programmatic TV Spend Hits A Growth Spurt, But Remains A Small Fraction Of Total TV Share (For Now)
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Programmatic TV will grow but remain a fraction of overall TV spend through 2017, according to eMarketer’s first forecast on the nascent space, released Tuesday. Spend on programmatic TV, which eMarketer defined as the automated process for buying television ads through cable, satellite or broadcast networks, is expected to more than double to $2.16 billion… Continue reading »
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