Warner Brothers Says Creative And Performance Need To Come Together
AdExchanger | Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with...
Author: Copenhagen INK
Why Are Campaigns Wasting Precious Budget On Already Decided Voters?
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president...
What’s Next: And what are hospitals doing about digital transformation?
Dr Mubbashir Iftikhar, head of digital transformation at KPJ Healthcare, is the latest business leader from a brick-and-mortar company to join the stellar cast of...
Most people believe technology can lead to better living: Microsoft survey
7 in 10 people believe that technology will be a catalyst in improving the quality of life, according to a survey by Microsoft Corp, which also...
Keeping Earth up to date and looking great https:/…
Keeping Earth up to date and looking great buff.ly/29CebHT
Got creativity? ‘Cool’ will follow
How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what...
Outbrain signs multi-year partnership with Mediacorp
Outbrain has signed a two-year partnership with SingaporeMediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio,...
Emarsys makes changes in executive leadership team
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully...
Data pick of the day: Snapchat audience is getting older
Snapchat has long been synonymous with teens and young users, enjoying consistently strong growth among 16-24s. But the latest data from GlobalWebIndex shows that Snapchat...
Press Play on TrueView Video Ads for Performance -…
Press Play on TrueView Video Ads for Performance – Google Best Practices buff.ly/29HTER2
Amazon just launched the best way to find a perfec…
Amazon just launched the best way to find a perfect gift buff.ly/29A5Ipy
Instagram nixes naughty comments https://t.co/VSaP…
Instagram nixes naughty comments buff.ly/29IySBd
Facebook will test video downloads for offline vie…
Facebook will test video downloads for offline viewing buff.ly/29HEj2T
Ch-ch-ch-changes at Microsoft as COO Kevin Turner…
Ch-ch-ch-changes at Microsoft as COO Kevin Turner heads for the exits buff.ly/29u1onf
Brainy invention aka Brain+ and how teddy ‘meditec…
Brainy invention aka Brain+ and how teddy ‘meditech’ can play nurse to your toddler buff.ly/29xsBpT
Snapchat introduces Memories: a searchable, sharea…
Snapchat introduces Memories: a searchable, shareable archive of your snaps buff.ly/29wOmGy
