Ford Denmark Connects Dealer Visits To Digital KPIs
AdExchanger | Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns...
Author: Copenhagen INK
What Can Ad Agencies Learn From The Software Industry?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Yahoo Earnings Get Overshadowed By Upcoming Sale; Tim Spengler Joins Simulmedia
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pro Forma As with its Q1 2016 report in April, Yahoo’s second-quarter earnings on...
Global State of Play: Programmatic Video Insights…
Global State of Play: Programmatic Video Insights Report buff.ly/29KMp8S
3 winning tactics to be a regional marketing MVP
Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun –...
Mobile is changing banking & there may be no turning back
For the longest time, the magnitude of a bank’s influence had been manifested in monumental skyscrapers lining up Wall Street and the Central Business Districts...
Infographic: The cart abandonment woes continue
Cart abandonment is signal of a user with intent, who did not go through with the purchase. No matter how it is viewed, it is...
MasterCard’s Sam Ahmed’s to chair WFA CMOFORUM in Asia
MasterCard’s APAC CMO, Sam Ahmed, has been named as the first Chair of the World Federation of Advertisers’ CMOFORUM in Asia-Pacific. WFA CMOFORUM is an...
Fox is starting to live stream its primetime progr…
Fox is starting to live stream its primetime programming across the US buff.ly/29NcRhS
Samsung will announce the Galaxy Note 7 on August…
Samsung will announce the Galaxy Note 7 on August 2nd buff.ly/2a0qyhE
Line Surges In Debut After Raising Over $1 Billion…
Line Surges In Debut After Raising Over $1 Billion In Year’s Largest Tech IPO buff.ly/29TAzNn
Yes, a ‘Submerged Floating Bridge’ Is a Reasonable…
Yes, a ‘Submerged Floating Bridge’ Is a Reasonable Way to Cross a Fjord buff.ly/29TBOf8
Google will host a new gaming festival In Septembe…
Google will host a new gaming festival In September. buff.ly/29FxuBw
10 Tricks to Make Yourself a YouTube Master https:…
10 Tricks to Make Yourself a YouTube Master buff.ly/29IbYHW
Google app now estimates how long people stay at c…
Google app now estimates how long people stay at certain locations buff.ly/29NkjcK
