Sizmek Agrees to Acquire Rocket Fuel; Media iQ Receives Investment
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek-Rocket Fuel deal; Big investment round for...
Author: Copenhagen INK
It’s time to get sophisticated with personalisation
As a mum of three, most of my shopping escapades – online and offline – are about the kids, so it was nice to see...
Apple names Isabel Ge Mahe as China MD
Isabel Ge Mahe, vice president of Apple’s Wireless Technologies, has been named as the company’s vice president and managing director of Greater China, reporting to...
AP & Red Bull Media House partner on sports, music & lifestyle content
The Associated Press and Red Bull Media House signed a collaboration that will allow AP clients to access a curated mix of sports, dance, music and...
Barilla engages customers in-store with ‘Pasta Loves Sauce’ campaign
As part of its ‘Pasta Loves Sauce’ initiative Barilla, the Italian pasta brand, wanted to extend its brand campaign to in-store shoppers across Singapore to demonstrate...
Sears to Integrate Alexa Into Appliances and Start Selling on Amazon
Shares in Sears Holdings kicked off their biggest rally in almost two months after the company agreed to sell its Kenmore line on Amazon.com and...
Michael Hahn Named Senior Vice President and General Counsel of IAB and IAB Tech Lab
Experienced Attorney Brings Expertise in Addressing Legal Issues Affecting Trade Organizations and the Digital Advertising Industry NEW YORK – The Interactive Advertising Bureau (IAB) and...
Aspac Creative Communications names Executive Creative Director
Masako Okamura has been named as the first international Executive Creative Director to be considered for overall creative leadership of Aspac. With a strong legacy of...
Sizmek to acquire ad tech firm Rocket Fuel for $145 mn
Sizmek Inc. has entered into a definitive acquisition agreement with Rocket Fuel Inc., a predictive marketing platform that uses AI to anticipate optimal consumer response...
Rubicon Project buys nToggle
Rubicon Project has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking...
Grey Group bolsters GSK leadership team with new hires
Maurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline...
Interaction with Information: Making Data More Relevant, Affordable & Scalable
, believes 2017 signals change for the way information is used. Writing exclusively for ExchangeWire, Grieves explains why data at the point of interaction is the...
Merkle Releases Q2 2017 Digital Marketing Report
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2017 Digital Marketing Report today. Per the usual order of affairs...
Why Digital Advertisers Need a Premium Marketplace
strong>There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to deliver it, says Simon Stone,...
Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are rarely pushing hashtags anymore, according to a study of more...
Theory tries out a collaborative design model
Theory’s answer to mounting pressure on designers: Try a more collaborative, less hierarchical, approach. Today, the contemporary luxury brand is launching the first capsule collection...
