Uber Relies On Automation To Keep Its Paid Social Strategy Humming
AdExchanger | Uber has the pedal to the metal when it comes to paid social automation. The ride-sharing app embeds performance marketing and paid social...
Author: Copenhagen INK
A Publisher’s Perspective: Will Buyers Pay More?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan,...
#sowhoknew: Accenture’s Nikki Mendonça shares her secrets to success
Gender parity is 217 years away according to the World Economic Forum and the International Women’s Day today is aiming to raise awareness of this...
Initiative wins Le Mineral’s account
INITIATIVE Philippines, the culturally-driven media agency within IPG Mediabrands, has been appointed by bottled water brand LE MINERALE. Part of the PT Mayora group, LE MINERALE...
Porsche gives Singaporeans ‘The Gift of Time’ on 70th anniversary
Porsche Asia Pacific is kicking off celebrations for “70 years of the Porsche sports car” with a special cinema trailer entitled “The Gift of Time”....
Adobe adds search capability to its Advertising Cloud
Search advertisers face increased complexity in planning and optimizing campaigns. Billions of data points and decisions inform a typical search campaign, from thousands of keywords...
Opinion: What’s the deal with Customer Segmentation?
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is critical for a marketer to...
Verizon Connect Turns To Consumer-Facing Channels To Launch Its B2B Brand
AdExchanger | Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for almost a decade....
NYT Merges Programmatic And Direct Sales; Facebook Rates Spike As Impression Growth Slows
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blurred Lines Do publishers need to have distinct programmatic and non-programmatic ad...
#sowhoknew: Geneva Motor Show 2018 Preview – 10 of the best cars
It’s the 88th Geneva Motor Show this week and I have a sneaky press day preview to show you the hot metal at this year’s...
Facebook expands travel ads with trip consideration
Facebook has expanded its suite of travel ads products with trip consideration. Trip consideration helps travel advertisers reach people who have shown an intent to...
WPP AUNZ appoints Lee Simpson to lead whiteGREY
Lee Simpson has returned to the WPP network and been appointed CEO of whiteGREY. Most recently Managing Partner at M&C Saatchi, Mr Simpson has held...
Twitter Says It Is Implementing Measures to Prevent Crypto Scams
Twitter is attempting to halt alleged cryptocurrency-related scams spreading via its platform, joining fellow social media companies in striving to cut down on harmful content....
Complexity Vs. Simplicity: Betting On The Future Of Marketing Technology
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Get Smart with Tech or Lose Your Customers
Technological advances in retail happen quickly, so retail marketers have to be able to react just as quickly. In this piece for RetailTechNews, Abigail Davies (pictured below),...
Why OOH Is the Answer for Digital Advertisers in a GDPR World
With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict...
