Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to...
Author: Copenhagen INK
Bloomberg & Twitter Look to Monetise APAC Demand for Credibility
Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a...
Viacom agrees to deliver a new slate of shows to Snapchat
Viacom says it has renewed the Snapchat versions of “Girl Code” and “Cribs,” a pair of MTV shows tweaked for the Snapchat audience, and is...
How Mobile Apps Can Turn GDPR into a Competitive Advantage
The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its...
Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns
The leading mobile app user acquisition platform expands its vision of offering marketers an integrated toolset for growing apps across all major channels SAN FRANCISCO...
How publishers in Japan can optimize their mobile inventory
Globally, ad spend is predicted to hit $589.5 billion this year and Japan is one of the countries that will see a sizeable increase in...
Samsung launches life-saving app that prevents negative comments
BBDO Bangkok has partnered with Samsung to create Predict To Prevent – a predictive text function that recommends the right mix of words to someone...
Shazam confronts cyberbullying in Singapore
MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in...
Facebook to show pre-roll video ads in more places
Facebook will show pre-roll adscommercials ahead of videosin more places on the social network. On Friday, the company revealed the expansion of pre-roll ads, a...
Runcloud.io is champion of Startup World Cup Malaysia Regional 2018
Runcloud.io wins inaugural Startup World Cup Malaysia Regional 2018 and gets ticket to San Francisco finals. Via DNA
StarHub Appoints Peter Kaliaropoulos as Chief Executive Officer
New StarHub CEO contributed to number of telecommunications companies Via DNA
NYIAX And Rebel AI Team Up To Support A Blockchain Ad Model
The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks...
IPONWEB Brings on New Leadership Team to Service Enterprise Clients in the U.S.
NEW YORK – IPONWEB, an industry pioneer and world leader in the development of customized, real-time media trading platforms and infrastructure, expands its US leadership...
Ansira Chief Daina Middleton On Being A Female CEO: ‘It’s Not About A Paycheck, But Being In A Position To Make Change’
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Daina Middleton rose to...
Hopper Doesn’t Play By The Book On Mobile User Acquisition
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything....
The Business of Voice Assistants in the Retail Sector
In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt...
