Trust and transparency: The foundation for SEA’s digital advtg future
Unilever’s marketing supremo Keith Weed is never far from the headlines when it comes to the importance of building trust in digital advertising, and quite...
Author: Copenhagen INK
How Nike got footwear fanatics waiting in-line on Instagram
By tapping into avid Sneakerheads’ passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the...
Kraft Heinz launches new biscuit brand Jif Jaf
Kraft Heinz has announced the launch of a new biscuit brand targeting young Chinese adults. KRAFT JIF JAF, a range of sandwich biscuits, wafers and...
Amazon’s advertising play pays off with $2 billion quarter
Amazon more than doubled its advertising revenue in the first quarter, demonstrating that the e-commerce giant is reaping the benefits of an aggressive shift into...
Podcast: iSpot.tv CEO Sean Muller Is Disrupting TV Measurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sean Muller had very little knowledge of television when he launched iSpot.tv six years...
PwC: Traditional Media Companies And Private Equity Are Big Q1 Acquirers
Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study...
Former MoPub Execs Launch MAX, A Solution For In-App Header Bidding
MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that helps mobile publishers sell programmatically....
Dentsu Isobar hires Emmanuel Flores Elias as Chief Business Transformation Officer
Dentsu Isobar has appointed Emmanuel Flores Elias as Chief Business Transformation Officer for Japan, effective immediately. In this newly created role, Mr Elias brings his...
Y&R Thailand appointed regional AOR for hospital operator BDMS
Bangkok Dusit Medical Services Plc (BDMS), Thailand’s private hospital operator, has appointed Y&R Thailand as its regional agency of record. Y&R won the business via...
Mindshare Vietnam names Shankar Rajagopal as new leader
Mindshare, the global media agency network that is part of WPP, has appointed Shankar Rajagopal as the Leader of Mindshare Vietnam. With marketing communications experience...
Meltwater acquires social analytics company Sysomos
Meltwater has acquired Sysomos, a social analytics and engagement platform. The addition of Sysomos to Meltwater enables organisations to analyse social media, news and other...
Advertisers signal to Facebook they want more data, not less
Advertisers are more concerned Facebook will cut off access to data than they are about privacy, it seems. Far from boycotting the social network over...
Funds invested via Bareksa hit US$72mil
The startup provides a platform for users to invest in mutual funds in Indonesia. Via DNA
Huawei’s P20 rises above the crowd
A major improvement over last year’s model, the P20 shows what an affordable flagship model should have. Via DNA
SoundCloud’s Video and Display Inventory Now Available on Google DoubleClick Ad Exchange
SoundCloud, the world’s largest open audio platform, announced its video and display inventory are now available on the Google’s DoubleClick platform. The integration brings SoundCloud’s...
Digiday Research: Amazon dominates digital retail media
At the Digiday Media Buying Summit last month in New Orleans, we sat down with 63 media-buying executives to learn their thoughts on running ad...
