PHD names James Hawkins as APAC CEO
PHD, the global media network that is part of Omnicom Media Group, has appointed James Hawkins as CEO of its operations in Asia Pacific (APAC)....
Author: Copenhagen INK
Andy Zonfrillo appointed as Global President at Magna
IPG Mediabrands has appointed industry veteran Andy Zonfrillo to the newly-created position of Global President at MAGNA, the network’s intelligence, investment and innovation unit. Andy...
Chanchal Chakrabarty elevated to CEO role at GroupM Malaysia
GroupM made a series of changes in senior management, culminating a structural transformation initiated earlier this year designed to expand services for advertisers seeking growth...
Apple expands app search ads in push to take on Google and Facebook
Apple is expanding search ads in its App Store to six more countries where apps are big business: France, Germany, Italy, Japan, South Korea and...
See some of the politically charged accounts Facebook just killed for being fake
It’s still happening. That was Facebook’s message today regarding murky attempts at using its platform to meddle in the American political system; see “Facebook finds...
Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships
Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it’s...
Singapore Startup Wants to Help ‘Bricks’ Target Audience via Location
Despite the rise of e-commerce marketplaces, traditional retail players still can compete successfully if they have the right tools to better target consumers in the...
As Health Marketing And Health Care Converge, Exciting Possibilities and Hard Questions
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When Director of Analytics and CRM Madelyn Mills...
Tru Optik and Beachfront Partner to Power Audience Validated Connected TV Private Marketplaces
Deal Marks Launch of Tru Optik’s Supply Side Audience Validation; Beachfront is the first SSP to Provide Audience Validated Inventory Segments Across All OTT Devices...
The New Rules Of Cross-Device Identity
This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes...
Grabbing Gamers & Gaining Visibility with Rewarded Video
Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click throughs and conversions; instead, it...
How Facebook Got Here, From The Dorm Room To The Data Scandals
Another day, another Facebook blunder, mishap or scandal – or so it’s felt since the Cambridge Analytica storyline kicked in mid-March. But the nonstop headlines and...
Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising
Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable...
Digiday Research: Marketers still can’t measure attribution accurately
Marketers have struggled to accurately measure attribution in digital marketing for decades. Even with a range of attribution vendors on offer, marketers say they are no closer...
Danabijak provides micro-financial services to the underserved
Fintech startup to focus on credit algorithm and risk management methods to increase scope and range. Via DNA
Review: Xiaomi’s Mi Mix 2S is a flagship that remains affordable
Chinese device-maker’s flagship smartphone gets a mid-year upgrade. Via DNA
