The Great Oreo Debate
Was Oreo’s quick response to the blackout at the Super Bowl a sign of the future of marketing, or was it a one-time, circumstantial event...
Author: Copenhagen INK
Transparency Vs. Performance: Marketers Shouldn’t Have To Choose
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by...
Mobile Games Continue Dominance And Advertisers Take Advantage
Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all...
BlackBerry Q10 Release Postponed in U.S.
It’s not a headline the folks at BlackBerry are excited to read, but it’s an undeniable fact nonetheless. News emerged Wednesday that those eager to...
Online Mentoring Comes to Commercial Casino Industry
The American Gaming Association announced today that Global Gaming Women (GGW) is launching a groundbreaking new project. GGW is behind what’s called the “Global Gaming...
Eric Schmidt: Google Will Give Higher Rankings to…
Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles by @thomcraver sewat.ch/XTZtej via @sewatch
Targeting & Measurability Most Important Benef…
Targeting & Measurability Most Important Benefits of Online Advertising lnkd.in/ZA5cWe
Starbucks brews up social engagement to drive sale…
Starbucks brews up social engagement to drive sales lnkd.in/shMQcD
Google AdWords New Enhanced Campaigns Connect Ads…
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers lnkd.in/qcKJZK
Does Your Brand Have a Content Marketing Strategy?
An interview with Ray Grieselhuber, Ginzametrics CEO on why it’s important for brands to adopt content marketing as a core channel to drive qualified traffic...
Building the Digital Agency of the Future
Consider these five suggestions to manage this paradigm shift within the agency. Source: ClickZ Asia
Word-of-mouth: focus on the steak, not the sizzle
According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. In an AdAge piece, Keller suggests that...
Super Bowl ads 2013: Touchdowns & let downs
Dodge Ram “Farmer” While the bulk of Super Bowl automotive campaigns tried enticing viewers with glimpses of a better life built around a car, Chrysler...
Deutsche Telekom Buys Retargeter Xplosion Interactive – As German Sales House Looks To Tap Into Growing Retargeting Spend
It has been confirmed that German retargeting solution, xplosion interactive, has been acquired by Deutsche Telekom’s sales house division, Interactive Media. xplosion interactive was part...
Gaining Control: Advice for Advertisers from MD Europe at AudienceScience, Mark Connolly
Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently facing the industry and the...
