Brands’ Lame Attempts at Trending Hashtags
Brands are always trying to be part of social media conversations. But it doesn’t work if it’s forced. Check out these cheesy example of brands...
Author: Copenhagen INK
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Source: ClickZ Asia
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
17 (mostly failed) Brand Tweets From The Oscars ht…
17 (mostly failed) Brand Tweets From The Oscars lnkd.in/HUjYVg
Five Tips to Get the Most Out of Retargeting : Adf…
Five Tips to Get the Most Out of Retargeting : Adform lnkd.in/6vZGkS
The Reason Facebook Is Buying Atlas http://t.co/5g…
The Reason Facebook Is Buying Atlas lnkd.in/3iawwu
Standard Chartered Matches Facebook Likes to Raise Money for Charity
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook....
WWE’s Social Media Muscle Sends Glenn Beck Running
Conservative media personality Glenn Beck might have made a big mistake when he referred to World Wrestling Entertainment fans and performers as “stupid wrestling people.”...
Study: Mobile Ads ‘Irk’ College Students with Smartphones
A new report from Ball State University finds that college students are dumping their cell phones for smartphones at a rapid pace. But during the...
Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
Did Real-Time Marketing Jump the Shark at the Oscars?
There’s already a backlash against real-time marketing, which was seen last night during the Oscars, points out Edelman’s David Armano. Via digiday,com
Market Place by Jasons celebrates little joys
Hong Kong – The posh supermarket’s new campaign by Grey reminds city-goers to treasure precious life moments. Source: Marketing Interactive
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
TOP 15 Social Brands: Too many social campaigns ar…
TOP 15 Social Brands: Too many social campaigns are small, short-term and lack proof of ROI lnkd.in/pbd2Pz
