Adform RTB European Trend Report
With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM rates for RTB-traded inventory have...
Author: Copenhagen INK
Major Yahoo Acquisitions May Be ‘Imminent’
Yahoo may be on the verge of getting back into the headlines for reasons other than a heated debate on the virtues or vices of...
Why Agencies Really Go to SXSW
Our anonymous agency executive explains why SXSW is a perfect place for agencies to fake it till they make it. Via digiday,com
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
The Future of Exhibitions Will Be Data-Driven
My views on how technology would impact the industry 10 years from now. Source: ClickZ Asia
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
A Glimpse Into Google’s Brain, Hidden In A Spreads…
A Glimpse Into Google’s Brain, Hidden In A Spreadsheet App lnkd.in/rikU4j
American Express Syncs with Twitter to Unlock the…
American Express Syncs with Twitter to Unlock the Purchasing Power of the #Hashtag lnkd.in/UXVw9Z
AOL, Microsoft and Yahoo! Announce Advertising Agr…
AOL, Microsoft and Yahoo! Announce Advertising Agreement in Canada lnkd.in/rq8k66
Study: Facebook May Improve Memory http://t.co/bGS…
Study: Facebook May Improve Memory lnkd.in/WyJGfh
Gillette’s Kiss & Tell Results Are In: Women W…
Gillette’s Kiss & Tell Results Are In: Women Want Men to Keep It Smooth Shaven (K.I.S.S.) lnkd.in/Spgn3x
15 Twitter Stats Brands Should Know
The typical Twitter user follows six brands; there were over 33,000 tweets per second during New Years in Japan; tweets with question marks get 12...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Smartphones: The Future of Marketing Research in Asia Pacific
Asia will be central to the development of mobile research. Source: ClickZ Asia
Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So what is a bright, young...
