Buzzkill: Coca-Cola Finds No Sales Lift from Onlin…
Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter lnkd.in/753Mmu
Author: Copenhagen INK
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
How Publishers Define Native
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. Via digiday,com
APAC moves to smartphone shopping
Regional – Online shopping trends in Asia Pacific have moved to the smartphone as markets such as Indonesia and Thailand see the fastest rise in...
Senator Ted Cruz Succeeds with SMS at CPAC
Senator Ted Cruz (R-TX) provided a widely-covered keynote address at the annual Conservative Political Action Conference (CPAC) over the weekend, extolling the virtues of freedom,...
‘Harnessing Attribution: Breaking Through Silos Via Models & Algorithms’, by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and...
10 Lessons for Brands From The Huffington Post
The AOL property is schooling brands on how they can up their metabolism and become more social. Via digiday,com
Lenovo Launching NFC Breakthrough in Contactless Payments
Get ready for the “next big thing” in mobile payments. According to published reports Monday, NFC-enabled payments will soon be possible from your Lenovo laptop....
School Parent Groups Get Support from Leading Mobile Payments Solution
On Monday, PTO Today – a leading resource for school parent groups – announced a new partnership with PayAnywhere, one of the industry’s top names...
How to Optimize Your Business Page for Google+ Local
While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Source: ClickZ Asia
Deckers’ UGG Footwear Steps Into E-Commerce in China
Deckers appoints e-commerce director to capture China’s booming online shopping, set to surpass the U.S. to become the world’s largest e-commerce market this year. Source:...
Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
P&G taps Sitecore to power customer engagement…
P&G taps Sitecore to power customer engagement strategies lnkd.in/GGD9Vc
WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is...
Survey Says: Online Video Viewers Tune In During P…
Survey Says: Online Video Viewers Tune In During Primetime, Too lnkd.in/rQFWmx
Ganguly heads strategic planning in Havas KL
Malaysia – Havas Worldwide KL has appointed former OMG communications planning director Anirban Ganguly as head of strategic planning. Source: Marketing Interactive
