Native Advertising Is Bad News
Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates’ Ben Kunz. Via digiday,com
Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates’ Ben Kunz. Via digiday,com
Package-Goods Marketers Build Private Trading Desks lnkd.in/QPznYp
A Mexican Wrestler Explains How “Native Ads” Work lnkd.in/2Dg5vu
Boost Your Brand by Connecting TV and Online Media Plans lnkd.in/GW_999
A Comprehensive Picture of Digital Video and TV Advertising lnkd.in/ec3Wkf
The rumor mill is suggesting that Federal Communications Commission Chairman Julius Genachowski will soon resign from the position he has held for nearly four years....
The new JD Power consumer satisfaction survey is out and a familiar name sits atop the list of most satisfying smartphones. For the ninth consecutive...
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)
by Copenhagen INK · Published 22/03/2013
Successful digital engagement in China comes down to five key points. Source: ClickZ Asia
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)
by Copenhagen INK · Published 21/03/2013
Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Source: ClickZ Asia
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/03/2013
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
Regional – Audience buying firm AdzCentral has raised SG$4 million in its latest funding round, which will be used for its expansion plans in the...
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
Yahoo in Talks to Buy Stake in Video Site Dailymotion lnkd.in/ctXz-i
According to a new report from NPD Group, in the U.S., the Android Universe is very quickly beginning to see the dominance of Samsung. “The...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/03/2013
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/03/2013
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
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