Clorox gives social mandate to FCB KL for Malaysia and Singapore
FCB’s Kuala Lumpur office has been named Clorox’s social media agency for both Malaysia and Singapore, following a competitive review. This regional partnership will serve...
Author: Copenhagen INK
Text100 strengthens regional leadership team
Text100, a global marketing communications consultancy, has promoted Mabel Chiang to the role of Managing Consultant for Singapore, effective 1st August 2018. Ms Chiang, who joined...
With news-feed user growth slowing, Facebook revs its pitch for Instagram Stories
Facebook has shifted gears with brand advertisers. After years of trying to sell them on the news feed, it’s changing the pitch to Instagram. Brand...
MDEC’s calls on local creative industry to get more Kre8tif
The animation and creative industry gathered at MDEC’s annual conference to be inspired and celebrate the achievement of Malaysian creative industry Via DNA
Meredith Will Sell Viant This Year
Meredith will offload its 60% equity interest in ad platform business Viant, the company confirmed on its fiscal fourth-quarter earnings call on Friday. It expects...
Shortcuts Won’t Save Anyone From GDPR
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Alex Jones pops up on Facebook again, thwarting a ban on InfoWars
Alex Jones is back on Facebook, just days after the social network purged several of his pages for violating its policies on violence and hate...
Mining Quartz: What Uzabase Is Up To Post-Acquisition
Tech and publishing are coming together. Uzabase completed its acquisition of Quartz on July 31 and will pay between $75 million and $110 million, depending...
Merkle and Cardinal Path to Partner on Delivery of Google Analytics 360
Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics consulting firm...
The New Technologies Deutsche Bank Believes Will Change Its Marketing
Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing communications. We are moving from...
PreBid by OpenX; Adjust Expands to India
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust...
Digiday Research: Online advertising faces consumer pushback
Online advertising is dealing with its fair share of challenges: fraud, viewability concerns, user experience problems, measurement issues, the rise of ad-blocking. The list continues....
Samsonite targets Singapore’s business travelers with new campaign
Samsonite Singapore, in partnership with DDB, has launched a new campaign that puts a fun yet stylish spin on the new evolutionary luggage line EVOA....
AnyMind Group acquires Hong Kong-based Acqua Media
AnyMind Group, an AI solutions provider across the advertising, marketing and human resource industries, has acquired Acqua Media, a Hong Kong-based publisher trading desk, with a presence...
Olympian Jeffrey Ong to head Dentsu Sports Asia in Malaysia
Dentsu Aegis Network Malaysia has appointed Jeffrey Ong as the Vice President of Dentsu Sports Asia (DSA) to head the agency’s sports marketing business in Malaysia....
