When It Comes To Diversity, Lindsay Pattison Walks The Talk
Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation...
Author: Copenhagen INK
Brand-Safety Fear Factor
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s...
Defining digital creativity: The opportunities, challenges and creative excellence in online advertising
The post Defining digital creativity: The opportunities, challenges and creative excellence in online advertising appeared first on Digiday. Via DigiDay
#sowhoknew: 4 email phrases you should NEVER use at work
According to workplace etiquette experts there are four common phrases that we use in emails that can be detrimental to your reputation… are you committing these...
Havas Group APAC names marketing & communications lead
Havas Group has appointed Arun Saha as Director of Marketing & Communications Asia Pacific, effective immediately. In this role, she will report to Mike Amour,...
Merkle Innovation Cloud Launches in SE Asia
Merkle, the data-driven performance marketing agency and part of Dentsu Aegis Network, has launched the Merkle Innovation Cloud (MIC) 2.0 in Southeast Asia, to help brands...
Outbrain strengthens APAC team with a series of promotions
Outbrain made several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments...
Cognitiv Named Finalist for Digiday’s Technology Awards
New York, NY – Cognitiv, the first company to develop neural network technology for marketers, today announced that its NeuralMind™ platform has been selected as...
Alex Jones lost ground on Facebook and YouTube for months. Now InfoWars is starting from scratch
Alex Jones’ channels on YouTube and Facebook were shrinking for months before the panicky provocateur ultimately was shut down on the sites. Jones, who is...
Sort the Real from the Buzz: Are Blockchain & Virtual Reality Better in Theory than Practice?
With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a marketing oracle, who could magically...
Can Digital Audio Be Big For Branding? Bacardi Experiments With SoundCloud To Find Out
Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major...
Waymo, Blacture, Reddit, Pipeline Angels and more: See the new Next speakers
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Indie App Developer Alegrium Teams Up With AppLovin’s Lion Studios To Make Its App Marketing Roar
Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia, especially one trying to replicate...
Efficiency And Emotion: Finding The Balance In The Digital Advertising Equation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
What makes deep-learning recommendations so accurate?
Digital marketing has reached a tipping point where the over-exposure of ads is having a negative impact on getting a user’s attention. By appealing to...
PUMA hands China AOR to Y&R
German sportswear manufacturer PUMA China has appointed Y&R as its creative agency of record for its fast-growing business in China. Y&R China won the business...
